Matthew McKeage

Observer
DISC Type : ci

Founder at Speaking Is Code

Edmonton, Alberta, Canada

Overview

Matthew is the founder of Speaking Is Code, where he leverages his extensive background in emergency services to develop AI-driven solutions. Combining his experience as a paramedic and operations supervisor with skills in generative AI, he now creates AI thinking guides for complex domains, aiming to enhance operational efficiency and support mental health.

Outside of his tech venture, Matthew is a recognized mental health advocate, having received the Champions of Mental Health Award for his positive impact. He also has a unique background in the arts, holding a Music Business Certificate and previously working in artist management, negotiating contracts and promoting clients.

He uniquely transitioned from managing large-scale emergency medical operations to founding an AI company focused on improving human thinking and mental wellness.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Applied Generative AI
As the founder of Speaking is Code, he designs AI thinking guides and holds certifications in Generative AI applications and prompt engineering.
Practical AI Ethics
He recently organized and promoted sessions during Edmonton Startup Week focused on transforming complex AI ethics frameworks into simple checklists for businesses.
Mental Health Advocacy
He is a recipient of the national Champions of Mental Health Award and has a professional focus on using technology to support mental well-being.

Media Appearances

Matthew has no verified media appearances

Work History

2-2022
Founder at Speaking Is Code
3-2021 - 2-2022
Operations Duty Supervisor at Associated Ambulance -
2-2017 - 1-2022
Emergency Medical Responder/Primary Care Paramedic at Multiple Agencies -
6-2014 - 2-2017
Skilled Labour/Apprentice at Delnor Construction Management -
7-2010 - 7-2015
Artist Management at Self-employed

Education

1-2018 - 7-2018
Primary Care Paramedic from Keyano College
9-2008 - 6-2009
Music Business Certificate from Nova Scotia Community College - NSCC

More Information

Social Presence :

Prographics :

Exp : 15 Location : Edmonton, Alberta, Canada Job Level : Leadership Designation : Founder at Speaking Is Code
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Matthew

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Matthew take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Matthew

Personality Compatibility


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