Amelia Ellenstein

Doer
DISC Type : ds

Founder at Roamori

United States

Overview

Amelia Ellenstein is a Brand Strategy Expert who helps entrepreneurs and CEOs build purpose-driven brands, drawing on 20+ years of experience, including helping a brand reach $1 billion in sales. Colleagues describe her as a creative, innovative, and visionary professional with a deep understanding of consumer behavior.

Outside of her consulting work, Amelia is a long-distance adventurer. She has paddled the entire 2, 100+ mile Mississippi River, walked thousands of miles on the Pacific Crest Trail, and studied mindfulness in Hawaiʻi. She also participated in setting a Guinness World Record to raise awareness for Parkinsons disease.

She once quit a grueling hike on the Pacific Crest Trail after realizing she was pursuing a goal that was no longer aligned with her purpose.

Personality Overview

Long-term Focused

Strategic Planner

Results Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Purpose-Driven Branding
Helps CEOs and founders transform their vision and values into scalable, purpose-driven brands. Emphasizes alignment and clarity as foundational to business success.
Long-Distance Adventure
She has paddled the entire Mississippi River and hiked thousands of miles across America. Her adventures are a core part of her identity and professional philosophy.
Founder Clarity
Believes that without clarity, entrepreneurs can work very hard on the wrong things. She focuses on helping leaders avoid this pitfall to achieve meaningful growth.

Media Appearances

Amelia has no verified media appearances

Work History

5-2017 - 3-2020
Founder at Roamori
4-2016
Founder | Brand Strategist, Management Consultant, Leadership Coach at Amelia Ellenstein Brand Strategy
2-2007 - 4-2016
Vice President Brand Strategy at Art Van Furniture
7-2003 - 2-2007
Director of Merchandising & Visual Merchandising at Ashley Furniture Homestores

Education

1995 - 1999
Bachelor of Science from University of Evansville

More Information

Social Presence :

Prographics :

Exp : 16 Location : United States Job Level : Leadership Designation : Founder at Roamori
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Insights For Selling To Amelia

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amelia is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Amelia

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Amelia move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Amelia take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Amelia

Personality Compatibility


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