Matthew Salzano

Questioner
DISC Type : c

Lead Associate Trading Director at The Trade Desk

Greater Chicago Area, United States

Overview

Matthew has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Matthew has no verified topics they care about

Media Appearances

Matthew has no verified media appearances

Work History

8-2024
Lead Associate Trading Director at The Trade Desk
10-2023 - 8-2024
Senior Manager, Platform Solutions at PulsePoint
1-2022 - 10-2023
Manager, Platform Solutions at PulsePoint
4-2021 - 1-2022
Manager, Programmatic at Intouch Solutions
7-2019 - 4-2021
Programmatic Trader at Intouch Solutions

Education

Bachelor of Science (B.Sc.) from University of New Hampshire

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Lead Associate Trading Director at The Trade Desk
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Matthew

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Matthew take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Matthew

Personality Compatibility


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