Matthias Katerna

Questioner
DISC Type : c

Marketing Manager EMEA at Lufthansa Group

Bavaria, Germany

Overview

Matthias Katerna is the Marketing Manager for the EMEA region at Lufthansa Group, where he leverages his expertise in performance marketing and data-driven 360-degree communication. His background spans marketing roles at Getty Images and B2Sports, demonstrating a unique blend of corporate and specialized industry experience. He holds a Master of Science from Hochschule Mittweida.

Drawing from his professional history, Matthias has a strong interest in the intersection of sports and digital engagement, particularly within eSports. He also has a stated passion for the aviation and aerospace industries, aligning with his current role and his interest in companies like Airbus and Electronic Arts.

Unique fact: Matthias successfully transitioned from managing eSports projects to leading EMEA marketing for a major international airline group.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Aviation Marketing
As the Marketing Manager for EMEA at Lufthansa Group, he is deeply involved in marketing strategies for the aviation industry and is interested in companies like Airbus.
Performance-Based Campaigns
His role involves analyzing campaign performance and using data and KPIs to optimize 360-degree communication strategies for multiple major airlines within the Lufthansa Group.
eSports Management
He has significant past experience as the Manager of eSports at B2Sports and as a Project Leader for BFV eSports, focusing on market entry and establishment.

Media Appearances

Matthias has no verified media appearances

Work History

2-2023
Marketing Manager EMEA at Lufthansa Group
1-2021 - 2-2023
Manager eSports at B2Sports
10-2020 - 1-2021
Projektleiter BFV eSports at BFV Service GmbH
2-2020 - 10-2020
Digital Marketing Manager at BFV Service GmbH
3-2019 - 2-2020
Associate Manager, Regional Marketing at Getty Images

Education

2014 - 2017
Bachelor of Arts - BA from Saint Leo University
2017 - 2019
Master of Science - MS from Hochschule Mittweida

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bavaria, Germany Job Level : Middle Designation : Marketing Manager EMEA at Lufthansa Group
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Insights For Selling To Matthias

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthias is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Matthias

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Matthias move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Matthias take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Matthias

Personality Compatibility


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