Matthias Katerna in

Matthias Katerna

Questioner · DISC type c
Marketing Manager EMEA at Lufthansa Group
📍 Bavaria, Germany

Matthias Katerna is the Marketing Manager for the EMEA region at Lufthansa Group, where he leverages his expertise in performance marketing and data-driven 360-degree communication. His background spans marketing roles at Getty Images and B2Sports, demonstrating a unique blend of corporate and specialized industry experience. He holds a Master of Science from Hochschule Mittweida.

Drawing from his professional history, Matthias has a strong interest in the intersection of sports and digital engagement, particularly within eSports. He also has a stated passion for the aviation and aerospace industries, aligning with his current role and his interest in companies like Airbus and Electronic Arts.

Unique fact: Matthias successfully transitioned from managing eSports projects to leading EMEA marketing for a major international airline group.

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Experience
11 Years
Current Role
Marketing Manager EMEA
Job Level
Middle
Location
Bavaria, Germany
Personality Overview

How Matthias shows up

Not Easily Convinced
Systematic
Cautious & Analytical

They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Priorities

Topics Matthias cares about

Aviation Marketing
As the Marketing Manager for EMEA at Lufthansa Group, he is deeply involved in marketing strategies for the aviation industry and is interested in companies like Airbus.
Performance-Based Campaigns
His role involves analyzing campaign performance and using data and KPIs to optimize 360-degree communication strategies for multiple major airlines within the Lufthansa Group.
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Career

Work history

2-2023
Marketing Manager EMEA
Lufthansa Group
1-2021 - 2-2023
Manager eSports
B2Sports
10-2020 - 1-2021
Projektleiter BFV eSports
BFV Service GmbH
2-2020 - 10-2020
Digital Marketing Manager
BFV Service GmbH
3-2019 - 2-2020
Associate Manager, Regional Marketing
Getty Images
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2014 - 2017
Bachelor of Arts - BA
Saint Leo University
2017 - 2019
Master of Science - MS
Hochschule Mittweida
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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