Matthias Katerna is the Marketing Manager for the EMEA region at Lufthansa Group, where he leverages his expertise in performance marketing and data-driven 360-degree communication. His background spans marketing roles at Getty Images and B2Sports, demonstrating a unique blend of corporate and specialized industry experience. He holds a Master of Science from Hochschule Mittweida.
Drawing from his professional history, Matthias has a strong interest in the intersection of sports and digital engagement, particularly within eSports. He also has a stated passion for the aviation and aerospace industries, aligning with his current role and his interest in companies like Airbus and Electronic Arts.
Unique fact: Matthias successfully transitioned from managing eSports projects to leading EMEA marketing for a major international airline group.
Read the full overview →They prefer to analyze every situation thoroughly. They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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