Michelle Mynhardt
Login to view DISC.Michelle Mynhardt is the Senior Director and Head of Brand, Marketing & Customer Relations at Lufthansa, with 13 years of experience in the consumer goods and retail sectors. Her career includes leadership roles at the LEGO Group and dm-drogerie markt, showcasing expertise in brand strategy and omnichannel marketing. She studied at Nelson Mandela University.
Michelle expresses a strong belief that good communication can inspire genuine change and connection beyond just capturing attention. She is interested in companies like The Walt Disney Company and BBC News, and retains a fondness for creative brands like LEGO, where she was formerly a Brand Director.
She has served as a jury member for both the Effie Germany and the Agency of the Year awards in 2025.
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