Michelle Mynhardt
Examiner · DISC type csMichelle Mynhardt is the Senior Director and Head of Brand, Marketing & Customer Relations at Lufthansa, with 13 years of experience in the consumer goods and retail sectors. Her career includes leadership roles at the LEGO Group and dm-drogerie markt, showcasing expertise in brand strategy and omnichannel marketing. She studied at Nelson Mandela University.
Michelle expresses a strong belief that good communication can inspire genuine change and connection beyond just capturing attention. She is interested in companies like The Walt Disney Company and BBC News, and retains a fondness for creative brands like LEGO, where she was formerly a Brand Director.
She has served as a jury member for both the Effie Germany and the Agency of the Year awards in 2025.
Read the full overview →How Michelle shows up
They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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