Matthieu Dubois

Matthieu Dubois is the Marketing Director for Europe at Fox Racing, a global leader in motocross and mountain biking apparel. He specializes in creating immersive brand experiences and strategic collaborations to enhance rider engagement. Previously, he spent over fifteen years in senior marketing roles at the action sports brand Rip Curl.

His career demonstrates a deep, personal alignment with the action sports world, seamlessly transitioning from the surf culture at Rip Curl to the motocross and off-road community at Fox Racing. He is focused on fostering brand authenticity and fueling the passion of the sports communities.

He has dedicated his entire senior marketing career to the niche action sports industry, shaping brand narratives for two of its most iconic names.