Matthieu LORRAIN in

Matthieu LORRAIN

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Regional Director, CRM - NY Metro & Northeast at Christian Dior Couture
📍 New York, New York, United States

Matthieu is the Regional Director of CRM for Christian Dior Couture in New York, with over a decade of experience within the luxury brand. His expertise spans client development, retail marketing, and digital strategy, backed by an MBA in E-Business. He has progressed through various international roles, consistently driving client activation and training.

Outside of his direct role, Matthieu shows a keen interest in overarching business and technology trends, following thought leaders like Google, McKinsey, and Harvard Business Review. During his MBA, he was also active in his universitys Media Club, suggesting an interest in communication and media strategies.

Unique fact: Matthieu has built his entire 11+ year career within Christian Dior Couture, progressing from Paris-based central teams to a key regional leadership role in the Americas.

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Experience
14 Years
Current Role
Regional Director, CRM - NY Metro & Northeast
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Matthieu cares about

Luxury Client Strategy
His entire career focuses on high-end client development, CRM, and direct marketing strategies for luxury fashion, as seen in his current and past roles at Dior.
Digital Retail Innovation
He has a background in eCommerce and digital training, holds an MBA in E-Business, and is certified in the Google Online Marketing Challenge.
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Career

Work history

4-2024
Regional Director, CRM - NY Metro & Northeast
Christian Dior Couture
2-2021 - 4-2024
International Client Activation Manager
Christian Dior Couture
1-2019 - 2-2021
Digital Concepts Manager
Christian Dior Couture
1-2014 - 12-2018
Digital Project Manager
Christian Dior Couture
1-2013 - 12-2013
Junior eServices Project Manager
Christian Dior Couture
In the press

Media appearances

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Education
2013 - 2014
MBA E-Business
Paris School of Business
2012 - 2013
Master
Sup de Pub
2009 - 2012
Bachelor of Advertising and Communication
ESP Ecole Supérieure de Publicité, Communication et Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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