Maureen Thormann

Trailblazer
DISC Type : ID

Head of Web Strategy at KnowBe4

Austin, Texas Metropolitan Area, United States

Overview

Maureen Thormann is the Head of Web Strategy at KnowBe4, specializing in digital strategy, SEO, and customer experience. A graduate of Columbia College, she is described by colleagues as an exceptional, strategic, and empathetic leader who consistently advocates for the customer.

She values personal connection, encouraging others to reconnect with former colleagues to improve well-being. Maureen and her family enjoy celebrating Halloween, and she creatively incorporates themes from the holiday into her professional life to share security tips with her network.

Maureen is passionate about cybersecurity awareness and uses stories of real-world scams to educate people on how to stay protected.

Personality Overview

Charismatic

Values Relationships

Persuasive

They prefer to ensure that they are in control of the situation.  They will bat for you if they come to believe in you. They are charming and can persuade others to support their decisions.

Topics They Care About

Web & UX Strategy
Her career is focused on owning and executing web strategy, using customer behavior insights to deliver a high-quality user experience and improve conversion rates.
Cybersecurity Awareness
Working at KnowBe4, she is passionate about helping people avoid online scams and frequently posts tips and real-life examples to promote security best practices.
Empathetic Leadership
Praised by colleagues for her ability to inspire, motivate, and mentor. She is known for caring deeply about her team members and fostering their growth.

Media Appearances

Maureen has no verified media appearances

Work History

3-2024
Head of Web Strategy at KnowBe4
1-2015 - 12-2023
Head of Digital Pre-Sales & eCommerce Strategy at NI (National Instruments)
3-2008 - 1-2014
Sr. Web Marketing and UX Manager at National Instruments
3-2008
Web Content Group Manager at National Instuments
Marketing Manager at CoviTechnologies

Education

Bachelor of Business Administration (B.B.A.) from Columbia College
Education details unavailable from Northern Illinois University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Austin, Texas Metropolitan Area, United States Job Level : Mid-senior Designation : Head of Web Strategy at KnowBe4
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Insights For Selling To Maureen

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Give them control of the sales process

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maureen is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Maureen

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Maureen move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Maureen take some risk or not?

  • If necessary, they will be ready to take risks.

You And Maureen

Personality Compatibility


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