Mauricio Xavier Regua

Activist
DISC Type : Cd

Sales Manager at PepsiCo

Rio de Janeiro, Rio de Janeiro, Brazil

Overview

Mauricio is a sales and marketing professional with over seven years of experience in the consumer goods industry, currently serving as a Sales Manager at PepsiCo. He specializes in customer experience, team leadership, and brand building, holding a Masters degree from ESPM.

Outside of his professional roles, Mauricio has a demonstrated interest in the intersection of business and sports. He also follows creative industry leaders like Walt Disney Animation Studios, suggesting an appreciation for powerful brand storytelling.

He authored an article on sports marketing, analyzing how football clubs can generate revenue from their youth academies.

Personality Overview

Logical And Quick

Value Conscious

Perfectionist

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Customer Experience
His profile highlights deep knowledge in customer experience, a core focus of his professional philosophy and a listed certification.
Human-centric Leadership
A former colleague praised his "humanized management" style, noting his ability to combine strategy with genuine team connection.
Local Brand Activation
He frequently posts about the importance of trade marketing and commercial partnerships to create engagement with local customers.

Media Appearances

Mauricio has no verified media appearances

Work History

10-2025
Sales Manager at PepsiCo
12-2023 - 9-2025
Trade Marketing Coordinator at Alloha Fibra
7-2021 - 1-2023
Gerente de Vendas / Sales Manager at Ambev
1-2020 - 7-2021
Coordenador de Franquias/ Franchise Coordinator at Ambev
1-2018 - 1-2020
Supervisor de Vendas / Sales Supervisor at Ambev

Education

8-2023 - 8-2025
Master's degree from ESPM Escola Superior de Propaganda e Marketing
2011 - 2016
Bacharelado em Administração from Universidade Federal do Rio de Janeiro

More Information

Social Presence :

Prographics :

Exp : 7 Location : Rio de Janeiro, Rio de Janeiro, Brazil Job Level : Middle Designation : Sales Manager at PepsiCo
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Insights For Selling To Mauricio

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mauricio is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Mauricio

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Mauricio move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Mauricio take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Mauricio

Personality Compatibility


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