Max Carter in

Max Carter

Login to view DISC.
Head of Commercial Strategy & Planning ANZO at The Hershey Company
📍 Sydney, New South Wales, Australia

Max is an experienced FMCG commercial leader at The Hershey Company, specializing in sales and strategic growth. He leads the commercial strategy and planning for the Australia & New Zealand region, focusing on pricing, promotion, and portfolio strategy to drive top-line growth. He holds a Bachelor of Science and is a Qualified Negotiator®.

A unique achievement of his was leading the implementation of Hershey Australias first-ever team of field merchandisers.

Read the full overview →
Experience
10 Years
Current Role
Head of Commercial Strategy & Planning ANZO
Job Level
Mid-senior
Location
Sydney, New South Wales, Australia
Personality Overview

How Max shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Max cares about

FMCG Commercial Strategy
His career is focused on delivering growth in the FMCG sector by leading pricing, promotion, and portfolio strategy for major brands like Hershey's and Lucozade.
Revenue Growth Management
His current role involves implementing Revenue Growth Management (RGM) strategies to ensure rapid top-line growth while maintaining sustainable margins.
+4 more topics Login to view topics
Career

Work history

3-2023
Head of Commercial Strategy & Planning ANZO
The Hershey Company
1-2022 - 3-2023
Head of UK Wholesale, Convenience & Foodservice
The Hershey Company
6-2020 - 1-2022
Channel Lead - UK Wholesale, Convenience & Discounters
The Hershey Company
6-2018 - 6-2020
Senior National Account Manager - Grocery (Tesco & Onestop)
Suntory Beverage & Food GB&I
10-2017 - 6-2018
National Account Manager - Convenience (BP & Shell)
Suntory Beverage & Food GB&I
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2012
Bachelor of Science (BSc)
University of Hertfordshire
2007 - 2009
Education details unavailable
Wollaston School 6th Form
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other The Hershey Company Employees

Explore more public profiles from related professionals.

Katya Hall
Katya Hall
Head of Commercial Information Systems
The Hershey Company
 Sudhakar Singh
Sudhakar Singh
Director R&D Global Science & Technology
The Hershey Company
JA
Jim Arre
Retail sales and merchandising rep
The Hershey Company

More profiles

Discover additional public profiles from our index.

DD
Detlef Domagalski
Owner
MD Construction Associates
NW
Noelle Winters
Senior Manager, Talent Acquisition
Allegis Global Solutions
 Don Cummings
Don Cummings
Retiree / Consultant
Self-employed (or not)
 Nicole Otte
Nicole Otte
Director Of Workforce Development
Endress+Hauser Group
Unlock the full playbookSee exactly how to sell to Max. Free, 10 seconds.