Max Gallegos

Evaluator
DISC Type : Dsc

Marketing Officer - McDonald's USA at McDonald's

Orange County, California, United States

Overview

Max Gallegos is a seasoned marketing executive, currently serving as the U. S. Head of Field Marketing for CJ Foodville USA. With a distinguished 27-year career at McDonalds, he excels in driving brand growth and cultural strategy for global organizations. He holds a Bachelors from the University of Southern California and an executive certification from Harvard University.

Outside of his professional life, Max is a dedicated family man, identifying as a "girl dad" of two daughters. He is deeply committed to his community, actively serving as a board member for Ronald McDonald House Charities of Southern California, where he is valued as a trusted advisor and strategic partner.

His remarkable 27-year tenure at McDonalds involved holding 12 different roles and relocating seven times to drive brand success across the country.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Cultural Marketing
Led U. S. Cultural Strategy at McDonald's, connecting with diverse segments. He analyzes pop culture trends, from Bad Bunny to K-Pop, to understand consumer attention.
Brand Growth
His career is focused on achieving double-digit audience and revenue growth for global brands by blending data-driven insights with compelling storytelling and field marketing.
Team Leadership
Actively hiring and building his field marketing team. His experience includes transformational leadership and redefining organizational structures for high performance.

Media Appearances

Max has no verified media appearances

Work History

6-2018
Marketing Officer - McDonald's USA at McDonald's
4-2014 - 5-2018
Marketing Director - Southern California Region at McDonald's
3-2010 - 4-2014
Marketing Director - Greater Southwest Region at McDonald's
2006 - 2-2010
Marketing Manager - SoCal Region at McDonald's
2004 - 2006
Marketing Director - West Division at McDonald's

Education

1990 - 1993
Education details unavailable from University of Southern California
2017 - 2017
Digital Marketing & Strategy from Harvard University

More Information

Social Presence :

Prographics :

Exp : 35 Location : Orange County, California, United States Job Level : N/A Designation : Marketing Officer - McDonald's USA at McDonald's
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Insights For Selling To Max

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Max

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Max take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Max

Personality Compatibility


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