Michelle Catterson

Enthusiast
DISC Type : i

Chairperson of the Board at British Dyslexia Association

Redhill, England, United Kingdom

Overview

Michelle Catterson is the Executive Headteacher of Moon Hall School, a specialist school for dyslexia, and the Chairperson of the Board for the British Dyslexia Association. With over two decades in education, she is a passionate advocate for legislative change and support for children with special educational needs (SEN), holding a National Professional Qualification for Headship.

Personality Overview

Optimistic

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

SEN Advocacy
As Headteacher of a specialist school and Chair of the British Dyslexia Association, she actively works with MPs to shape policy for students with special educational needs.
Early Intervention
Authored an article on the importance of early intervention for dyslexia and believes it is key to preventing negative educational experiences for students.
Educational Policy
Actively campaigns on national policy, such as the impact of tax changes on specialist schools, to ensure children with SEN have access to necessary resources.

Media Appearances

Michelle has no verified media appearances

Work History

8-2022
Chairperson of the Board at British Dyslexia Association
9-2020
Board Trustee at British Dyslexia Association
9-2021 - 10-2022
Vice Chair at British Dyslexia Association
8-2019
Executive Headteacher at Moon Hall School Reigate
4-2019 - 7-2019
Headteacher at Moon Hall School Reigate

Education

2001 - 2002
PGCE from University of Glasgow
Bachelor of Science - BSc from University of Paisley

More Information

Social Presence :

Prographics :

Exp : 12 Location : Redhill, England, United Kingdom Job Level : Junior Designation : Chairperson of the Board at British Dyslexia Association
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Michelle

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Michelle take some risk or not?

  • They can take some low-probability risks if needed.

You And Michelle

Personality Compatibility


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