Max Kerwick

Enigma
DISC Type : dic

Senior Director, Insights & Customer Strategy at Ro

Austin, Texas, United States

Overview

Max has no verified overview

Personality Overview

Fast Follower

Hard To Convince

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Max has no verified topics they care about

Media Appearances

Max has no verified media appearances

Work History

1-2024
Senior Director, Insights & Customer Strategy at Ro
1-2022 - 1-2024
Director, Insights at Ro
2-2021 - 1-2022
Associate Director, Insights at Ro
3-2018
Principal at Brand Builder Strategy
1-2019 - 8-2021
Host at Brand Builder Podcast

Education

2012 - 2013
Master of Arts (M.A.) from University of Missouri-Columbia
2008 - 2012
Bachelor of Journalism from University of Missouri-Columbia

More Information

Social Presence :

Prographics :

Exp : 9 Location : Austin, Texas, United States Job Level : Senior Designation : Senior Director, Insights & Customer Strategy at Ro
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Insights For Selling To Max

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Max

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Max take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Max

Personality Compatibility


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