Max M. Erraouhi

Evaluator
DISC Type : SDC

Director of Sales, EMEA at Skai

London, England, United Kingdom

Overview

Max is a performance-driven Director of Sales for EMEA at Skai, specializing in enterprise SaaS sales for retail media. With deep technical and commercial expertise, he excels in developing digital partnerships across major platforms like Amazon and Walmart. Colleagues frequently describe him as highly professional, knowledgeable, and approachable.

He is an alumnus of the Universite de Toulouse-le-Mirail, where he earned a degree in Languages.

His unique expertise lies in managing complex, C-level partnerships and technology integrations (API, XML) across both the EMEA and APAC regions.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Retail Media
His career focuses on SaaS solutions for retail media networks, including Amazon Ads, Walmart, Tesco, and Criteo, as seen in his current and previous roles.
Omnichannel Advertising
He works for Skai, a leading omnichannel advertising platform, and his social media posts frequently highlight the importance of omnichannel capabilities in commerce.
SaaS Sales
His roles at Skai and Pacvue center on the entire enterprise SaaS sales cycle, from outreach and demos to commercial negotiations and contract execution.

Media Appearances

Max has no verified media appearances

Work History

10-2024
Director of Sales, EMEA at Skai
9-2022 - 10-2024
Director, Enterprise SaaS Sales, EMEA at Pacvue
8-2021 - 9-2022
Director, Brand Partnerships, Enterprise Sales, EMEA & APAC at Olapic by Social Native
5-2018 - 8-2021
Head of Technology Partnerships, EMEA & APAC at Woodsford TradeBridge Ltd
3-2017 - 5-2018
Head of Brand Partnerships, EMEA at HomeTouch

Education

1999 - 2003
LCE from Universite de Toulouse-le-Mirail (Toulouse II)

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Sales, EMEA at Skai
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Insights For Selling To Max M.

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max M. is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Max M.

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Max M. move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Max M. take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Max M.

Personality Compatibility


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