Max Münstermann 🫴

Critic
DISC Type : C

Clay Partner at Clay

Amsterdam, North Holland, Netherlands

Overview

Max Münstermann is a GTM Engineer and the founder of closed: in, where he designs and builds outbound revenue engines for B2B companies. A graduate of the University of Amsterdam, he specializes in leveraging platforms like Clay and Instantly to create predictable lead generation systems through data-driven, multichannel campaigns.

Personality Overview

Information Seeker

Objective Thinker

Critic

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

GTM Engineering
Identifies as a GTM Engineer, focusing on designing, building, and optimizing full outbound systems that function like code for B2B brands.
B2B Lead Generation
His company, closed: in, is dedicated to helping B2B companies generate more qualified leads through highly targeted cold email and LinkedIn workflows.
Marketing Automation
Utilizes a specific tech stack, including Clay for data enrichment and Instantly for email automation, to create efficient and scalable outreach campaigns.

Media Appearances

Max has no verified media appearances

Work History

9-2025
Clay Partner at Clay
9-2025
Certified Instantly Expert at Instantly.ai
2-2025
Founder at closed:in | Guaranteed B2B leads via cold email at closed:in
2-2025
Founder at closed:in | GTM engineer - Reach Your ICP More Effectively at closed:in
9-2024
Sourcing & Procurement Consultant at Flowkey

Education

9-2023 - 2024
Master of Science - MS from University of Amsterdam
9-2023 - 2024
Master of Science - MS from Vrije Universiteit Amsterdam (VU Amsterdam)

More Information

Social Presence :

Prographics :

Exp : 7 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : Clay Partner at Clay
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Insights For Selling To Max

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Max

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Max take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Max

Personality Compatibility


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