Max Mulvihill in

Max Mulvihill

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Co-Founder at You Again
📍 Miami Beach, Florida, United States

Max is a Co-Founder and Fractional CFO specializing in scaling emerging CPG brands. An MBA graduate from Indiana Universitys Kelley School of Business, he focuses on providing finance and accounting rigor for startups. People who have worked with him often describe him as creative, enthusiastic, and intelligent.

Based on his public profile, Max is a husband and father. He is an alumnus of Indiana University, holding both a BS and an MBA from the Kelley School of Business, and maintains an active interest in the universitys community.

He advises every founder he works with to analyze their profit and loss statements in terms of units, not percentages, to understand the cost of every item.

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Experience
5 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Miami Beach, Florida, United States
Personality Overview

How Max shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Max cares about

CPG Brand Scaling
As a fractional CFO and co-founder in the CPG space, he is focused on helping emerging brands scale profitably and supports their go-to-market strategies.
Startup Finance
He provides fractional accounting and finance services for CPG startups, emphasizing the importance of unit economics for sustainable growth.
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Career

Work history

11-2020
Co-Founder
You Again
6-2021
Consultant
CPG Accountant
1-2025
Member
The CPG Co-Op
3-2023
CFO Advisor
Confido
9-2022 - 1-2024
VP Finance & Operations
belliwelli
In the press

Media appearances

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Education
MBA in Accounting
Indiana University - Kelley School of Business
BS in Business
Indiana University - Kelley School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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