Max Mulvihill

Supporter
DISC Type : s

Co-Founder at You Again

Miami Beach, Florida, United States

Overview

Max is a Co-Founder and Fractional CFO specializing in scaling emerging CPG brands. An MBA graduate from Indiana Universitys Kelley School of Business, he focuses on providing finance and accounting rigor for startups. People who have worked with him often describe him as creative, enthusiastic, and intelligent.

Based on his public profile, Max is a husband and father. He is an alumnus of Indiana University, holding both a BS and an MBA from the Kelley School of Business, and maintains an active interest in the universitys community.

He advises every founder he works with to analyze their profit and loss statements in terms of units, not percentages, to understand the cost of every item.

Personality Overview

Slow To Decisions

Calm

Thoughtful In Approach

They are unlikely to become strong champions as they don't prefer pushing other people.  They are good and approachable with everyone, internally and externally. Their motivation stems from the impact that their decisions can have on the organization.


Topics They Care About

CPG Brand Scaling
As a fractional CFO and co-founder in the CPG space, he is focused on helping emerging brands scale profitably and supports their go-to-market strategies.
Startup Finance
He provides fractional accounting and finance services for CPG startups, emphasizing the importance of unit economics for sustainable growth.
Go-to-Market Strategy
He actively seeks to help new clients with their go-to-market (GTM) and new product development (NPD) strategies, indicating a focus on commercialization.

Media Appearances

Max has no verified media appearances

Work History

11-2020
Co-Founder at You Again
6-2021
Consultant at CPG Accountant
1-2025
Member at The CPG Co-Op
3-2023
CFO Advisor at Confido
9-2022 - 1-2024
VP Finance & Operations at belliwelli

Education

MBA in Accounting from Indiana University - Kelley School of Business
BS in Business from Indiana University - Kelley School of Business

More Information

Social Presence :

Prographics :

Exp : 5 Location : Miami Beach, Florida, United States Job Level : Leadership Designation : Co-Founder at You Again
URL has been copied!

Insights For Selling To Max

During A Call Or A Meeting

DO's

  • If possible, connect them to existing customers
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Pause and ask them if they have any questions

DONT's

  • Avoid saying anything that sounds like a risky proposition
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t don the salesperson avatar, be the friendly advisor instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Max

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Max take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Max

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.