Maxim Puzyrev in

Maxim Puzyrev

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Senior Manager - CRM at Saudi Entertainment Ventures | SEVEN
📍 Singapore

Maxim is a global growth and CRM leader with over 20 years of experience, specializing in fintech and retail banking. Educated at Stanford and IE Business School, he excels in architecting omnichannel customer lifecycles, leading large teams, and managing significant budgets to drive substantial sales growth and reduce acquisition costs.

Maxim is deeply interested in the psychology of leadership and continuous learning, recently exploring neurosciences connection to management at Stanford. He values understanding different cultures to align and lead multinational teams effectively, a perspective that shapes both his professional and personal interactions. People who have worked with him describe him as determined, innovative, and kind.

He champions the idea that CRM is not just a marketing tool, but the strategic backbone of an entire organizations growth.

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Experience
23 Years
Current Role
Senior Manager - CRM
Job Level
Middle
Location
Singapore
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Maxim cares about

CRM as Growth Engine
Advocates for positioning CRM as the core backbone of an organization to align all departments around the customer, driving measurable growth and loyalty.
Guest-Centric Experiences
He recently spearheaded the relaunch of the Guest Support Center for AMC Cinemas KSA, focusing on creating simpler, more meaningful customer journeys.
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Career

Work history

5-2024
Senior Manager - CRM
Saudi Entertainment Ventures | SEVEN
2-2023 - 5-2024
Chief Commercial Officer (CCO)
Kalinka Group
9-2015 - 2-2023
Director of Customer Growth & Lifecycle
БКС
12-2012 - 9-2015
Associate Director
БКС
6-2011 - 12-2012
Project Director
CRM-Design
In the press

Media appearances

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Education
3-2025 - 3-2026
LEAD Program
Stanford University Graduate School of Business
2008 - 2009
MBA
IE Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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