Maxim Puzyrev

Captain
DISC Type : DS

Senior Manager - CRM at Saudi Entertainment Ventures | SEVEN

Singapore

Overview

Maxim is a global growth and CRM leader with over 20 years of experience, specializing in fintech and retail banking. Educated at Stanford and IE Business School, he excels in architecting omnichannel customer lifecycles, leading large teams, and managing significant budgets to drive substantial sales growth and reduce acquisition costs.

Maxim is deeply interested in the psychology of leadership and continuous learning, recently exploring neurosciences connection to management at Stanford. He values understanding different cultures to align and lead multinational teams effectively, a perspective that shapes both his professional and personal interactions. People who have worked with him describe him as determined, innovative, and kind.

He champions the idea that CRM is not just a marketing tool, but the strategic backbone of an entire organizations growth.

Personality Overview

Dynamic But Sincere

Output-Driven

Decisive But Calm

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

CRM as Growth Engine
Advocates for positioning CRM as the core backbone of an organization to align all departments around the customer, driving measurable growth and loyalty.
Guest-Centric Experiences
He recently spearheaded the relaunch of the Guest Support Center for AMC Cinemas KSA, focusing on creating simpler, more meaningful customer journeys.
Leadership Psychology
Recently completed a course at Stanford on the connection between neuroscience and leadership, reflecting a deep interest in the science behind managing teams.

Media Appearances

Maxim has no verified media appearances

Work History

5-2024
Senior Manager - CRM at Saudi Entertainment Ventures | SEVEN
2-2023 - 5-2024
Chief Commercial Officer (CCO) at Kalinka Group
9-2015 - 2-2023
Director of Customer Growth & Lifecycle at БКС
12-2012 - 9-2015
Associate Director at БКС
6-2011 - 12-2012
Project Director at CRM-Design

Education

3-2025 - 3-2026
LEAD Program from Stanford University Graduate School of Business
2008 - 2009
MBA from IE Business School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Singapore Job Level : Middle Designation : Senior Manager - CRM at Saudi Entertainment Ventures | SEVEN
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Insights For Selling To Maxim

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maxim is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Maxim

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Maxim move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Maxim take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Maxim

Personality Compatibility


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