Maximiliano Estrada

Examiner
DISC Type : cs

Regional Sales Manager at Instituto de Terapia Celular

Tijuana, Baja California, Mexico

Overview

Maximiliano Estrada is a Regional Sales Manager at Instituto de Terapia Celular, focused on expanding the healthcare market in the US-Mexico binational region. A graduate of CETYS Universidad with a BBA in International Business, he has a background in 3PL services and business development, specializing in cross-cultural communication to grow markets.

He demonstrates a strong intellectual curiosity in medical science, particularly in longevity research and understanding the molecular mechanisms behind chronic conditions like cancer and neurodegenerative diseases. He actively follows thought leaders in the field, such as Dr. Eric Topol, and attends events on the topic.

He is a key promoter of Tijuana’s emerging health tourism industry, highlighting its innovative stem cell therapies.

Personality Overview

Tough To Convince

Unexpressive

Late Adopter

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Stem Cell Therapies
His current role involves providing stem cell solutions to clinics and hospitals, and he actively posts about their benefits for conditions like Osteoarthritis.
Binational Business
His career focuses on expanding markets between the US and Mexico, leveraging his expertise in cross-cultural communication and sales.
Healthcare Innovation
Follows leading researchers and events at institutions like Scripps Research to stay informed on the future of medicine and chronic disease treatment.

Media Appearances

Maximiliano has no verified media appearances

Work History

9-2024
Regional Sales Manager at Instituto de Terapia Celular
5-2024 - 9-2024
Regional Sales Manager at Intermerk
1-2023 - 5-2024
Business Development at ITJuana
7-2022 - 1-2023
FDI Specialist Jr. at Tijuana Economic Development Corporation

Education

2020 - 2024
Bachelor of Business Administration - BBA from CETYS Universidad

More Information

Social Presence :

Prographics :

Exp : 3 Location : Tijuana, Baja California, Mexico Job Level : Middle Designation : Regional Sales Manager at Instituto de Terapia Celular
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Insights For Selling To Maximiliano

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maximiliano is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Maximiliano

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Maximiliano move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Maximiliano take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Maximiliano

Personality Compatibility


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