Maxwell Kalfus
Collaborator · DISC type siMaxwell Kalfus is the Executive Director of Global Performance & Measurement at Condé Nast, where he leads advertising research and effectiveness studies. His expertise spans audience development and digital media, with previous roles at Digital Trends and VaynerMedia. Colleagues describe him as a skilled and professional jack-of-all-trades, adept at both detailed analysis and client relations.
Based on his education at Boston College, Maxwell likely maintains an interest in the Boston community and its culture. His professional focus on media and brands such as Vogue and GQ suggests a keen awareness of current trends in fashion, culture, and digital content consumption.
He has a strong passion for incrementality, highlighting case studies that demonstrate how Condé Nast drives measurable impact for clients through innovative partnerships.
Read the full overview →How Maxwell shows up
Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.
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Steadiness (S)
Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.
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