Maxwell Kalfus
Login to view DISC.Maxwell Kalfus is the Executive Director of Global Performance & Measurement at Condé Nast, where he leads advertising research and effectiveness studies. His expertise spans audience development and digital media, with previous roles at Digital Trends and VaynerMedia. Colleagues describe him as a skilled and professional jack-of-all-trades, adept at both detailed analysis and client relations.
Based on his education at Boston College, Maxwell likely maintains an interest in the Boston community and its culture. His professional focus on media and brands such as Vogue and GQ suggests a keen awareness of current trends in fashion, culture, and digital content consumption.
He has a strong passion for incrementality, highlighting case studies that demonstrate how Condé Nast drives measurable impact for clients through innovative partnerships.
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