Maya Malevich

Galvanizer
DISC Type : Id

Head of Product Marketing at XM Cyber

Israel

Overview

Maya Malevich is a product marketing leader specializing in cybersecurity and data science, with a talent for translating technical vision into go-to-market success. A graduate of the Sloan School of Management, colleagues describe her as professional, decisive, and thorough, with a systematic approach to business.

She is a strong advocate for female empowerment in the technology sector, particularly for women in product marketing. Maya actively shares empowering resources and podcasts with her network to support the growth and visibility of women leaders.

Unique fact: Maya was a key proponent of OpenITDR, an open-source framework on GitHub designed to advance Identity Threat Detection and Response capabilities.

Personality Overview

People-Oriented

Trusting

Self-Assured

They will bat for you if they come to believe in you.  They are more likely to accept new and exciting technologies. They prefer to ensure that they are in control of the situation.

Topics They Care About

Identity Security
Her recent work and public posts focus heavily on Identity Threat Detection and Response (ITDR) and Identity Fabric Immunity, showing deep expertise in this evolving security domain.
Tech Storytelling
Her personal introduction emphasizes using storytelling, alongside technical and people skills, to bring the right technology solutions to the right audiences and achieve product growth.
Women in Tech
She actively celebrates and supports women in her network, sharing empowering podcasts and content specifically for women leaders and those in product marketing.

Media Appearances

Maya has no verified media appearances

Work History

11-2023
Head of Product Marketing at XM Cyber
6-2022 - 8-2023
Head Of Product Marketing at Authomize
4-2020 - 1-2022
Director of Product Marketing at Explorium
10-2015 - 4-2020
Director of Product Marketing at Tufin
8-2014 - 4-2020
Director of Strategic Planning at Tufin

Education

1999 - 2001
MBA from SLOAN SCHOOL OF MANAGEMENT
1996 - 1998
B.Sc from HEBREW UNIVERSITY OF JERUSALEM
Education details unavailable from Rotberg

More Information

Social Presence :

Prographics :

Exp : 26 Location : Israel Job Level : Mid-senior Designation : Head of Product Marketing at XM Cyber
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Insights For Selling To Maya

During A Call Or A Meeting

DO's

  • Appeal to their sense of self-worth and how they will impact their organization
  • Use words like ‘partner’, ‘together’, ‘impact’ etc.
  • Help them weigh the risks by sharing how others made similar decisions

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maya is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Maya

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Maya move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Maya take some risk or not?

  • If necessary, they will be ready to take risks.

You And Maya

Personality Compatibility


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