Mayank Prabhakar

Enthusiast
DISC Type : i

Chief Media Officer at vivo India

Greater Delhi Area, India

Overview

Mayank Prabhakar is the Chief Media Officer at vivo India, bringing over 17 years of experience in digital marketing across consumer electronics, e-commerce, and tech. An MBA graduate from ICFAI, he is known for his strategic thinking and has led over 300 digital campaigns for more than 70 major brands.

He is considered a key leader in shaping vivos media and digital strategy, focusing on performance marketing, D2C growth, and e-commerce. Colleagues and peers recognize him for his integrity, commitment, and ability to turn challenges into scalable opportunities, often calling him the "Go-To Man for Digital. "

Mayank is a highly decorated marketing leader, having won numerous awards, including BWs 40under40 Marketer, Most Admired Marketing Leader, and Most Innovative Person of the Year.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Optimistic

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

E-commerce & D2C
He has consistently focused on building and growing e-commerce and Direct-to-Consumer (D2C) businesses at both vivo India and his previous role at Cheil Worldwide.
Performance Marketing
His profile and recent work emphasize driving growth through performance marketing, a key area of expertise he champions at vivo.
Innovative Campaigns
He has spearheaded unique campaigns, such as a drone show for a product launch, to create memorable and engaging brand experiences.

Media Appearances

Mayank Prabhakar elevated to Chief Media Officer at vivo India. Featured in Exchange4Media

See Now

Mayank Prabhakar elevated to chief media officer at vivo India. Featured in Indian Television

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Work History

2-2026
Chief Media Officer at vivo India
11-2021 - 3-2026
General Manager, Head of Media and Digital Marketing at vivo India
4-2019 - 10-2021
General Manager, E-Commerce Marketing at Cheil Worldwide
5-2017 - 4-2019
DGM, Digital Marketing at Cheil Worldwide
8-2015 - 4-2017
Sr Account Director, Cheil Worldwide at Cheil Worldwide

Education

Master of Business Administration (MBA) from ICFAI, Hyderabad
Education details unavailable from DMA

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Delhi Area, India Job Level : Leadership Designation : Chief Media Officer at vivo India
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Insights For Selling To Mayank

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mayank is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Mayank

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Mayank move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Mayank take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Mayank

Personality Compatibility


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