Meaghan Williams, MA

Energizer
DISC Type : I

Insights Manager at Real Chemistry

Philadelphia, Pennsylvania, United States

Overview

Meaghan is a Senior Manager of Consumer Insights & Analytics who leverages her Masters in Behavioral and Decision Sciences from the University of Pennsylvania. She specializes in applying a behavioral science lens to marketing strategies, using social listening, consumer research, and AI to provide clients with actionable insights.

Her passion for understanding human behavior extends beyond her professional life. She dedicates her free time to reading the latest in consumer research and behavioral science, driven by a deep curiosity about why people make the choices they do and the predictably unpredictable nature of humans.

She finds it rewarding to use her work to give a stronger voice to patients and caregivers who might otherwise be overlooked.

Personality Overview

Believer

Full Of Energy

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Behavioral Science
Holds a Master's degree in Behavioral and Decision Sciences and applies a unique behavioral science lens to her professional work in marketing and communications.
Consumer Insights
Her core role involves leading research and analysis to identify the voice of the consumer and provide actionable recommendations to improve outreach efforts.
Social Listening
Has a niche interest and expertise in using social listening and AI tools to solve problems and understand consumer behavior and sentiment online.

Media Appearances

Meaghan has no verified media appearances

Work History

4-2020
Insights Manager at Real Chemistry
8-2019 - 4-2020
Market Research Analyst at Wonder (AskWonder.com)
6-2018 - 4-2020
Consultant at Atlas Research
6-2017 - 6-2018
Senior Analyst at Atlas Research
7-2016 - 6-2017
Research Analyst at Atlas Research

Education

8-2020 - 5-2022
Master's degree from University of Pennsylvania
2012 - 2016
Bachelor’s of Science from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 10 Location : Philadelphia, Pennsylvania, United States Job Level : Middle Designation : Insights Manager at Real Chemistry
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Insights For Selling To Meaghan

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Meaghan is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Meaghan

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Meaghan move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Meaghan take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Meaghan

Personality Compatibility


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