Medha Kumar

Examiner
DISC Type : cs

Sales Development Representative at Cvent

Centreville, Virginia, United States

Overview

Medha is a Sales Development Representative at Cvent with a B.B.A. in Marketing and Business Management from James Madison University. Her background includes creating social media strategies and customer journey maps, and she holds a Virginia Property & Casualty insurance license, blending marketing acumen with certified sales experience.

During her time at university, she was highly engaged in leadership, serving as the Vice President of the American Marketing Association and as a representative on the College of Business Student Advisory Council. Her studies included a concentration in European Business, reflecting a keen interest in global commerce.

She spent three months studying integrated business at the University of Antwerp in Belgium.

Personality Overview

Status Quo Seeker

Tough To Convince

Unexpressive

They are always well-planned and adopt a systematic approach.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Digital Marketing
Her education includes a concentration and certifications in digital marketing, and she has hands-on experience developing social media strategies for a real estate firm.
Customer Journey
Developed a comprehensive customer journey mapping project during a previous marketing internship, showing an interest in understanding and improving the client experience.
Student Leadership
Demonstrated strong leadership skills as the Vice President of the American Marketing Association and a representative for the JMU College of Business Student Advisory Council.

Media Appearances

Medha has no verified media appearances

Work History

8-2025
Sales Development Representative at Cvent
5-2024 - 8-2024
Independent Agency Intern @ D'Alessandro Insurance Agency at Erie Insurance Group
5-2023 - 8-2023
Marketing Intern at A.J. Dwoskin & Associates
5-2022 - 1-2023
Brand Ambassador at Aerie by AEO, Inc.
7-2021 - 1-2022
Retail Sales Associate at Pet Supplies Plus

Education

8-2021 - 5-2025
Bachelor of Business Administration - BBA from James Madison University
9-2023 - 12-2023
Bachelor of Business Administration - BBA from University of Antwerp

More Information

Social Presence :

Prographics :

Exp : 2 Location : Centreville, Virginia, United States Job Level : Junior Designation : Sales Development Representative at Cvent
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Insights For Selling To Medha

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Medha is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Medha

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Medha move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Medha take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Medha

Personality Compatibility


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