Meera Mistry

Enthusiast
DISC Type : i

Chief Strategy (& Digital) Officer at West London NHS Trust

London, England, United Kingdom

Overview

Meera Mistry is the Chief Strategy and Digital Officer at West London NHS Trust, leveraging her unique educational background in both Psychology and Computer Science. She is responsible for leading the trusts strategic direction, digital transformation, and future-focused planning to align with long-term healthcare goals.

Meera is a passionate advocate for children in the care system, a cause rooted in her own personal experience. She dedicates her time as a Board Trustee for BECOME, the national charity for children in care and young care leavers, working to improve their support and opportunities.

Drawing from her own childhood, Meera uses her platform to highlight the humiliations faced by children entering the care system.

Personality Overview

Amiable & Agreeable

Story Driven

Optimistic

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Digital Health Strategy
As board-level lead for digital, she is actively planning with her digital leadership team to tackle issues like network infrastructure and Wi-Fi in clinical units.
Children in Care
She serves as a Board Trustee for BECOME, a charity for children in care, and speaks from personal experience to advocate for improving the care system.
Mental Health Services
Holds a senior strategic role at a major mental health trust and has a history of leading mental health partnership programs across North West London.

Media Appearances

Meera Mistry appointed as new Chief Strategy Officer. Featured in West London NHS Trust – News

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Meera Mistry – “My focus… hope and optimism”. Featured in Central and North West London NHS Foundation Trust – News

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West London NHS Trust announces Meera Mistry as the Trust’s new Chief Strategy Officer. Featured in West London NHS Trust – Facebook

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Work History

1-2025
Chief Strategy (& Digital) Officer at West London NHS Trust
4-2022 - 1-2025
Director of Strategy and Integration at Central and North West London NHS Foundation Trust
1-2021 - 3-2024
Board Trustee at BECOME. The Charity for Children in Care and Young Care Leavers
3-2020 - 3-2022
Programme Director - North West London (NWL) Mental Health Partnership Programme at Central and North West London NHS Foundation Trust & West London Trust
2-2018 - 3-2020
Associate Director of Integration and Partnerships at Central and North West London NHS Foundation Trust

Education

1997 - 2001
BSc Psychology from Brunel University of London
2001 - 2002
MSc Computer Science from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Strategy (& Digital) Officer at West London NHS Trust
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Insights For Selling To Meera

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Meera is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Meera

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Meera move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Meera take some risk or not?

  • They can take some low-probability risks if needed.

You And Meera

Personality Compatibility


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