Meghan Martell

Evaluator
DISC Type : scd

Marketing Events and Program Manager at Azenta Life Sciences

Boston, Massachusetts, United States

Overview

Meghan is a global marketing leader with over 14 years of experience, specializing in driving strategy and event execution within the biotech industry. A University of New Hampshire graduate, she is recognized for being professional, responsible, and results-driven, with a history of building marketing departments from scratch.

Outside of her marketing career, Meghan is an active community member, serving as a Trustee for the Humane Society for Greater Nashua. Her personal interests include hiking New Hampshires mountains, rollerblading, and teaching herself Spanish, reflecting a passion for challenging herself both in and out of the office.

She received the Communication Arts Program Award in college for taking the most difficult classes while maintaining a 3. 8 GPA.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Biotech Marketing
Her career is centered around marketing for life sciences and biotech companies like Azenta and Bruker, where she has built entire marketing departments.
Event Execution
Manages complex, multi-regional events, from multi-million dollar tradeshow campaigns to VIP customer experiences, a core part of her professional identity.
Sales Enablement
Praised for researching and implementing a sales enablement tool at Bruker, demonstrating her focus on aligning marketing efforts with sales success.

Media Appearances

Meghan has no verified media appearances

Work History

12-2025
Marketing Events and Program Manager at Azenta Life Sciences
10-2024 - 10-2025
Head of Marketing at Bruker Applied Mass Spectrometry
9-2022 - 10-2024
Head of Marketing, Americas and Partners at Bruker Applied Mass Spectrometry
1-2020 - 9-2022
Events and Communications Coordinator at Bruker Optics
3-2016 - 1-2020
Marketing Communications and Event Coordinator at Cambridge Isotope Laboratories, Inc.

Education

B.A Communications from University of New Hampshire
Education details unavailable from Nashua Community College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Boston, Massachusetts, United States Job Level : Middle Designation : Marketing Events and Program Manager at Azenta Life Sciences
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Insights For Selling To Meghan

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Meghan is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Meghan

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Meghan move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Meghan take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Meghan

Personality Compatibility


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