Meiling Tan in

Meiling Tan

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VP, Brand & Go-to-Market at Care.com
📍 San Francisco Bay Area, United States

Meiling Tan is the VP of Brand & Go-to-Market at Care. com, where she leads brand strategy, product marketing, and communications. She was the founding Head of Marketing at Waymo, launching the worlds first autonomous ride-hailing service and building the brand from the ground up. She holds a Bachelor of Arts from the University of Pennsylvania.

She is passionate about mission-driven work, having focused her career on technology with high societal impact and scrutiny, including self-driving cars, pediatric mental health, and the care economy. Having grown up in Singapore, she brings a global perspective to her understanding of family and community care.

Unique fact: Meiling defined and launched an entirely new category of technology, quadrupling brand trust for Waymos self-driving cars.

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Experience
8 Years
Current Role
VP, Brand & Go-to-Market
Job Level
Senior
Location
San Francisco Bay Area, United States
Personality Overview

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Priorities

Topics Meiling cares about

Brand Transformation
She is currently orchestrating Care. com's largest brand transformation in 18 years, successfully driving a major business turnaround.
Emerging Tech Marketing
Spent eight years at Waymo (Google's self-driving car project), defining the GTM strategy for a new category of AI-powered technology.
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Career

Work history

2-2025
VP, Brand & Go-to-Market
Care.com
7-2024 - 2-2025
VP Brand, Creative & Communications
Care.com
1-2024 - 7-2024
VP, Brand & Creative
Care.com
1-2023
Member
Mixing Board, powered by Axios
9-2021 - 11-2022
VP, Head of Marketing
Brightline
In the press

Media appearances

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Education
Bachelor of Arts
University of Pennsylvania
Google-Wharton Marketing Academy (MBA-level Executive Education Program)
The Wharton School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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