Meiling Tan

Initiator
DISC Type : Di

VP, Brand & Go-to-Market at Care.com

San Francisco Bay Area, United States

Overview

Meiling Tan is the VP of Brand & Go-to-Market at Care. com, where she leads brand strategy, product marketing, and communications. She was the founding Head of Marketing at Waymo, launching the worlds first autonomous ride-hailing service and building the brand from the ground up. She holds a Bachelor of Arts from the University of Pennsylvania.

She is passionate about mission-driven work, having focused her career on technology with high societal impact and scrutiny, including self-driving cars, pediatric mental health, and the care economy. Having grown up in Singapore, she brings a global perspective to her understanding of family and community care.

Unique fact: Meiling defined and launched an entirely new category of technology, quadrupling brand trust for Waymos self-driving cars.

Personality Overview

Conviction Driven

Risk-Accepting

Impact-Oriented

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Brand Transformation
She is currently orchestrating Care. com's largest brand transformation in 18 years, successfully driving a major business turnaround.
Emerging Tech Marketing
Spent eight years at Waymo (Google's self-driving car project), defining the GTM strategy for a new category of AI-powered technology.
The Care Economy
Her current role is focused on the platform for family care, and she has shared personal reflections on caregiving norms based on her upbringing in Singapore.

Media Appearances

Meiling has no verified media appearances

Work History

2-2025
VP, Brand & Go-to-Market at Care.com
7-2024 - 2-2025
VP Brand, Creative & Communications at Care.com
1-2024 - 7-2024
VP, Brand & Creative at Care.com
1-2023
Member at Mixing Board, powered by Axios
9-2021 - 11-2022
VP, Head of Marketing at Brightline

Education

Bachelor of Arts from University of Pennsylvania
Google-Wharton Marketing Academy (MBA-level Executive Education Program) from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Francisco Bay Area, United States Job Level : Senior Designation : VP, Brand & Go-to-Market at Care.com
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Insights For Selling To Meiling

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Meiling is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Meiling

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Meiling move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Meiling take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Meiling

Personality Compatibility


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