Michael Sussman, PhD in

Michael Sussman, PhD

Login to view DISC.
Chief Product Officer & Consumer Psychology Lead at WPP
📍 New York City Metropolitan Area, United States

Michael Sussman is an Emmy, Effie, and Cannes Lion award-winning strategist and the Chief Product Officer at WPP. He leads the BrandAsset® Valuator (BAV), the worlds largest brand equity database, leveraging his Ph. D. in applied psychology to provide data-driven brand insights for clients like Netflix, IBM, and the NFL.

Michael is an Emmy award-winning brand strategist.

Read the full overview →
Experience
17 Years
Current Role
Chief Product Officer & Consumer Psychology Lead
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

How Michael shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Michael cares about

Brand Equity Modeling
As CEO of BAV Group, he leads the world's largest proprietary brand equity model and database, consulting with global companies on brand strategy.
Consumer Psychology
Holds a PhD in applied psychology and uses insights on consumer perceptions and behaviors to guide brand positioning and strategy for major corporations.
+4 more topics Login to view topics
Career

Work history

6-2022
Chief Product Officer & Consumer Psychology Lead
WPP
5-2017 - 3-2024
CEO
BAV Group
6-2014 - 3-2024
President, BAV Worldwide
Young & Rubicam
6-2014
EVP, Global Director Of Analytic Insights
Young & Rubicam
EVP, North American Director of Analytic Insights
Young & Rubicam
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1991 - 1994
PH.D
Hofstra University
1984 - 1989
Bachelor of Arts (BA)
University at Albany
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other WPP Employees

Explore more public profiles from related professionals.

GM
Gabriel M.
Information Technology System Administrator
WPP
LM
Lily Munday
Executive Assistant
WPP

More profiles

Discover additional public profiles from our index.

Patrick Callans
Patrick Callans
Executive Vice President, Administration
Costco Wholesale
 Troy Ness
Troy Ness
AVP Global Supply Chain - Depot & Manufacturing
Costco Wholesale
 Hector Gonzalez
Hector Gonzalez
Chief Executive Officer
PSA BDP
 Lance Sons
Lance Sons
Global Chief Information Officer
Forward Air Corporation
Unlock the full playbookSee exactly how to sell to Michael. Free, 10 seconds.