Melanie Bowles

Galvanizer
DISC Type : Id

Head of Marketing at Apollo Patios

Brisbane, Queensland, Australia

Overview

Melanie is a senior marketing leader in Australia with over 20 years of experience driving growth and digital transformation. She specializes in translating business vision into commercially successful outcomes. Colleagues describe her as positive, pro-active, responsible, and an exceptional marketing professional with an amazing talent and work ethic.

She recently sought expert recommendations for SEO providers and Hubspot specialists to enhance her teams marketing functions.

Personality Overview

People-Oriented

Pragmatic

Self-Assured

They will fight for you if they come to believe in you.  They respond better to a combination of speed and relationship. They like to keep things under control.

Topics They Care About

Effective SEO
She has recently posted online seeking recommendations for a great SEO provider or freelancer, indicating a current focus on improving search engine optimization.
Marketing Automation
Actively looking for a Hubspot expert to review and update the automated customer communications journey, showing an interest in optimizing CRM workflows.
Strategic Branding
Her roles consistently involve overseeing master brands and leading strategic marketing in alignment with business objectives, from concept to execution.

Media Appearances

Scaling Up Leads for Apollo Patios with Cost Efficiency - ODM. Featured in Overt Digital Marketing (ODM)

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Thinking outside the box: A clever display solution for Apollo Patios | Opal. Featured in Opal

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Work History

8-2022
Head of Marketing at Apollo Patios
8-2021 - 8-2022
National Marketing Manager at Latex Mattress Australia
3-2020 - 8-2021
Marketing Strategy and Project Management at Self-employed
4-2015 - 3-2020
Senior Manager, Strategic Marketing & Communications - Faculty of Business, Economics & Law at The University of Queensland
8-2014 - 3-2015
Marketing Services Manager at RSL Care

Education

2018 - 2018
Leadership for Senior Executive Women from UQ Business School Executive Education
2013 - 2013
Professional Diploma in Digital Marketing from The Institute of Direct and Digital Marketing

More Information

Social Presence :

Prographics :

Exp : 22 Location : Brisbane, Queensland, Australia Job Level : Mid-senior Designation : Head of Marketing at Apollo Patios
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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • Appeal to their sense of self-worth and how they will impact their organization
  • Help them weigh the risks by sharing how others made similar decisions
  • Find ways to push them a little if they don’t start giving a clear yes or no in due course

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t make promises that are hard to keep
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Melanie

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Melanie take some risk or not?

  • They can take risks if necessary.

You And Melanie

Personality Compatibility


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