Melanie Lawson

Observer
DISC Type : ci

Founder & CEO at Bare Biology

Greater Brighton and Hove Area, United Kingdom

Overview

Melanie Lawson is the Founder and CEO of Bare Biology, a luxury Omega 3 and collagen supplement brand. Leveraging her background in advertising and a BA from Durham University, she created a market-leading company stocked in retailers like Harrods and Liberty London, recently surpassing £5 million in revenue.

Outside of work, Melanie is a vocal advocate for mental health, drawing from her own experiences. She is a mother of three and prioritizes a balanced lifestyle through weight training, tennis, and mindful eating. She has a keen interest in personal style, favoring classic, slightly masculine designs.

She founded Bare Biology after discovering the benefits of high-quality Omega 3 for her own postnatal depression and anxiety.

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

Mental Health Advocacy
She is very open about her personal struggles with OCD, anxiety, and postnatal depression, stating it is the primary reason she founded her wellness company.
Female Entrepreneurship
Her journey is featured by organizations like Rothschild & Co's "Buy Women Built" initiative, highlighting her success as a female founder in a competitive market.
Supplement Quality
She started her company out of frustration with low-quality, ineffective fish oils on the market and remains personally involved in production to ensure high standards.

Media Appearances

Self‑care Series: Melanie Lawson, Founder of Bare Biology. Featured in &Breathe Wellbeing

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Our Story: Why Melanie Lawson founded Bare Biology. Featured in Bare Biology

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Bare Biology founder + CEO, Melanie Lawson for The Sunday …. Featured in Instagram

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Work History

9-2013
Founder & CEO at Bare Biology
2-2002 - 5-2005
Senior Account Director at Proximity London

Education

1992 - 1996
Bachelor of Arts - BA from Durham University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Brighton and Hove Area, United Kingdom Job Level : Leadership Designation : Founder & CEO at Bare Biology
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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Melanie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Melanie take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Melanie

Personality Compatibility


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