Chloë Luxton

Observer
DISC Type : ci

Founder & Creative Director at Bramley Products Ltd

London, England, United Kingdom

Overview

Chloë Luxton is the Founder and Creative Director of Bramley Products, a B Corp-certified brand inspired by the British countryside. With a background at Cowshed, she launched Bramley in 2009. She recently completed the Goldman Sachs 10, 000 Small Businesses programme to scale her company, which started at her husbands pub.

Chloë lives in a Wiltshire farmhouse with her husband, three children, and several pets. A lover of the outdoors, she draws creative inspiration from nature and the changing seasons. Her primary hobby is a weekly pottery course, which she describes as her therapy and a complete escape from work.

She created the initial six-product Bramley range in just two months to be ready for the opening of her husbands pub.

Personality Overview

Assertive

Example Seeker

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Sustainability in Business
Her company, Bramley, is a certified B Corp, and she is passionate about refillable packaging, natural ingredients, and pioneering the reduction of single-use plastics in hotels.
Female Entrepreneurship
As a mother of three who built her business from scratch, she champions flexible work for mothers and is part of the "BUY WOMEN BUILT" founders' program.
British Countryside
She lives in rural Wiltshire, and her brand's entire ethos and product line are directly inspired by the beauty and botanicals of the British countryside.

Media Appearances

Chloë has no verified media appearances

Work History

7-2009
Founder & Creative Director at Bramley Products Ltd
10-2008 - 2-2012
Launch & Product Manager at Green & Spring
10-2004 - 10-2008
Product Manager at Cowshed Products
9-2000 - 10-2004
Assistant Merchandiser at Paperchase Products Ltd

Education

1996 - 2000
Bachelor's degree from The University of Manchester
1986 - 1995
Education details unavailable from Taunton School

More Information

Social Presence :

Prographics :

Exp : 25 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder & Creative Director at Bramley Products Ltd
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Insights For Selling To Chloë

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chloë is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Chloë

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Chloë move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Chloë take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Chloë

Personality Compatibility


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