Melina Beeston

Inspirer
DISC Type : id

Director Of Digital Media at EDealer

Edmonton, Alberta, Canada

Overview

Melina Beeston is the Director of Digital Media at EDealer & Cars. ca, bringing over 18 years of automotive industry experience to her role. She is a brand marketer and organic strategist specializing in SEO and user experience, and a graduate of the University of Alberta. People who have worked with her describe her as creative, organized, and dedicated.

Beyond her marketing career, Melina is the co-founder of Safe & Hound, a pet accessory brand. Her venture focuses on creating ethically handmade, safe pet apparel with an emphasis on sustainable consumerism and giving back to the community, reflecting her personal values.

She is a regular presenter at "Connect With Google" events and recently spoke at Canadas Used Car Week.

Personality Overview

Achievment Oriented

Decisive

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Automotive Digital Marketing
With over 18 years in the Canadian automotive industry, she frequently speaks on topics like search engine strategy at industry events like Canada's Used Car Week.
Women in Leadership
Recently participated in a panel discussion about her experiences as a leader in a women-led organization within the traditionally male-dominated automotive industry.
Organic SEO Strategy
Considers organic strategy and user experience key to brand success and is passionate about search, having run individual sessions on the topic at conferences.

Media Appearances

Melina has no verified media appearances

Work History

3-2022
Director Of Digital Media at EDealer
3-2020 - 3-2022
SEO & Content Manager at EDealer
1-2019
Co-Founder at Safe & Hound
2-2017 - 3-2020
Lead Organic Strategist at Strathcom Media Inc.
11-2010 - 1-2017
Brand Manager at Don Wheaton Group of Companies

Education

2007 - 2011
Bachelor of Arts from University of Alberta
2011 - 2012
Special Events Management from NAIT (Northern Alberta Institute of Technology)

More Information

Social Presence :

Prographics :

Exp : 17 Location : Edmonton, Alberta, Canada Job Level : Mid-senior Designation : Director Of Digital Media at EDealer
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Insights For Selling To Melina

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melina is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Melina

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Melina move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Melina take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Melina

Personality Compatibility


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