Melinda Kapitany

Supporter
DISC Type : s

E-commerce Business Director at Havas Market UK

London, England, United Kingdom

Overview

Melinda is the E-commerce Business Director at Havas Market UK, specializing in performance marketing with expertise in paid search and display ads. A graduate of Kings College London, she has a proven track record of advancing through roles in e-commerce and account management, driven by a passion for digital marketing.

Fueled by her international background, Melinda possesses strong communication and teamwork skills. She has a keen desire to learn and embrace new challenges, showing a professional interest in major global companies such as LOréal and EY.

She has demonstrated rapid career progression, advancing from an Account Manager to an E-commerce Business Director in a few years.

Personality Overview

Calm

Risk-averse

Procedural

They prefer to follow rules and procedures.  Their decisions are defined by the possible value that they can bring to the organization.
 They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

E-commerce Strategy
As a director, she is responsible for the overarching e-commerce strategy and business growth for clients at Havas Market.
Performance Marketing
Her profile explicitly highlights her extensive knowledge and specialization in paid search and display advertising across various marketplaces.
Retail Media
A recent hiring post for her team emphasized the need for expertise in retail media strategy, indicating it's a key focus area.

Media Appearances

Melinda has no verified media appearances

Work History

3-2026
E-commerce Business Director at Havas Market UK
7-2024 - 2-2026
E-commerce Director at Havas Market UK
3-2024 - 7-2024
Senior Account Manager at Threepipe Reply
7-2023 - 3-2024
Account Manager at Threepipe Reply
1-2023 - 7-2023
Senior Amazon Account Executive at Threepipe Reply

Education

2020 - 2021
Master's degree from King's College London
2017 - 2020
Bachelor's degree from City St George’s, University of London

More Information

Social Presence :

Prographics :

Exp : 3 Location : London, England, United Kingdom Job Level : Mid-senior Designation : E-commerce Business Director at Havas Market UK
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Insights For Selling To Melinda

During A Call Or A Meeting

DO's

  • Talk about refund and cancellation policy if the need arises
  • Show willingness to accommodating their needs or requests
  • Focus your pitch on the impact that you could help them have on their organization

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t rush them to make quick decisions
  • Avoid saying anything that sounds like a risky proposition

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melinda is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Melinda

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Melinda move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Melinda take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Melinda

Personality Compatibility


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