Director, Enterprise Insights at First West Credit Union
📍 Greater Vancouver Metropolitan Area, Canada
Melisa Oytac is a seasoned data and analytics leader at First West Credit Union, where she drives enterprise-wide strategies using AI and big data. Holding an MBA and a certification in AI product design, she focuses on delivering transformative business outcomes and enhancing member experiences through data-driven innovation.
Outside of work, Melisa is a passionate Formula 1 fan and enjoys photography. She values spending time with her family and has a keen interest in behavioral economics, exploring the connection between data and human decision-making.
She founded her own startup, DataNuts Analytical Solutions, which guided complex big data projects for clients in Vancouver and LA.
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Experience
14 Years
Current Role
Director, Enterprise Insights
Job Level
Mid-senior
Location
Greater Vancouver Metropolitan Area, Canada
Personality Overview
How Melisa shows up
ROI Driven
Objective Thinker
Precise
They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.
Priorities
Topics Melisa cares about
AI in Finance
A frequent speaker at industry events like MoneyLIVE, she discusses how AI can reduce risk, grow revenue, and elevate member experiences in financial services.
Data Storytelling
She champions the concept of transforming complex data into meaningful stories to make insights accessible across an organization.
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Career
Work history
3-2021
Director, Enterprise Insights
First West Credit Union
11-2020 - 2-2021
Senior Manager, Enterprise Intelligence
First West Credit Union
11-2017 - 4-2025
Founder/CEO
DataNuts Analytical Solutions
2-2017 - 5-2017
Big Data and Analytical Solutions Group Manager
Tanı Pazarlama ve İletişim Hizmetleri A.S.
1-2016 - 2-2017
Customer Success, Online-Offline Analytics and Campaign Manager
Tanı Pazarlama ve İletişim Hizmetleri A.S.
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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