Melissa Baines

Go-getter
DISC Type : d

Director of Marketing Operations at Kensington

Toronto, Ontario, Canada

Overview

Melissa has no verified overview

Personality Overview

Decisive

Self-Confident

Direct & Candid

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

4-2025
Director of Marketing Operations at Kensington
9-2023 - 4-2025
Manager, Agile Marketing Operations at GreenShield
9-2022 - 8-2023
Sr. Commercial Lead, Early Lifecycle at Rogers Communications
4-2021 - 9-2022
Sr. Manager, Agile Marketing Planning & Enablement at Rogers Communications
1-2019 - 4-2021
Sr Manager, Wireless Strategy & Planning (Chief of Staff) at Rogers Communications

Education

International Exchange from University of Bedfordshire
Bachelor of Commerce from University of Manitoba

More Information

Social Presence :

Prographics :

Exp : 7 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director of Marketing Operations at Kensington
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Melissa

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • Their decision making speed is somewhere in the middle.
  • Can Melissa take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Melissa

Personality Compatibility


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