Melissa Casagrande

Examiner
DISC Type : cs

Sr Director of Customer Experience & Ops. Excellence (R&D, QA, Food Safety & Training) at Bloomin' Brands Brasil

São Paulo, São Paulo, Brazil

Overview

Melissa is the Senior Director of Customer Experience and Operational Excellence for Bloomin Brands in Brazil, overseeing brands like Outback and Abbraccio. Her career is focused on enhancing consumer experience through innovation, training, and operational quality. She recently completed the Advanced Boardroom Program for Women, focusing on corporate governance and strategy.

Outside of her primary role, Melissa is passionate about developing talent and invests her time as a mentor in the EXAME | Saint Paul Escola de Negócios program. She is dedicated to fostering the growth of leaders who can create a significant impact in the business community.

She was recently nominated for the prestigious "Personalidade ClienteSA 2025" award, recognizing her contributions to customer experience.

Personality Overview

Status Quo Seeker

Unexpressive

Process Oriented

They are thorough and always follow a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Customer Experience Strategy
Her role is centered on CX, and she frequently discusses its strategic importance, from process design to generating business value.
Leadership Mentorship
Actively serves as a mentor for an EXAME | Saint Paul Escola de Negócios program, showing a commitment to developing the next generation of leaders.
Corporate Governance
Recently completed the Advanced Boardroom Program for Women, indicating a strong interest in board-level strategy, innovation, and governance.

Media Appearances

Melissa has no verified media appearances

Work History

1-2018 - 9-2025
Sr Director of Customer Experience & Ops. Excellence (R&D, QA, Food Safety & Training) at Bloomin' Brands Brasil
9-2014 - 1-2018
Director of Training at Bloomin' Brands Brasil
9-2014 - 7-2015
Director of Training at Outback Steakhouse Brasil
2014 - 8-2014
Sr. Project Manager at TAM
2009 - 2013
Sr. Training Manager at TAM

Education

3-2025 - 4-2025
Education details unavailable from Melbourne Business School
3-2024 - 6-2025
ABP-W (Advanced Boardroom Program for Women) from Saint Paul Escola de Negócios

More Information

Social Presence :

Prographics :

Exp : 26 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Sr Director of Customer Experience & Ops. Excellence (R&D, QA, Food Safety & Training) at Bloomin' Brands Brasil
URL has been copied!

Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Melissa

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Melissa take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Melissa

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.