Melissa Chin

Questioner
DISC Type : c

Director, Strategy & Analytics at Think City

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Overview

Melissa Chin is an urban sociologist and the Director of Strategy & Analytics at Think City. She leverages her expertise in stakeholder engagement, strategic communications, and analytics to shape urban development. She holds an MSc in City Design & Social Science from The London School of Economics and Political Science.

Passionate about creating more effective and evidence-led social programs, she is deeply involved in initiatives that foster community growth and sustainable urban living. Her work reflects a strong commitment to using data-driven research and intersectional framing to solve complex city-wide challenges.

She recently collaborated with The World Bank to launch the City Climate Finance Academy in Kuala Lumpur.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

City Climate Finance
Led the recent City Climate Finance Academy in Kuala Lumpur, a joint initiative with The World Bank to coach local councils on deepening climate action.
Urban Sociology
Her academic background and professional role center on applying social science and data-driven research to urban master planning and city-wide proposals.
Impact Evaluation
Actively seeks to increase rigor in evaluating social programs, having participated in workshops with The World Bank and J-PAL Southeast Asia.

Media Appearances

Melissa has no verified media appearances

Work History

1-2021
Director, Strategy & Analytics at Think City
4-2016 - 3-2020
Strategic Programme Design & Knowledge Management at GDP Architects
9-2012 - 7-2014
Brand & Communications Lead at Teach For Malaysia
11-2009 - 7-2011
Senior Account Executive at Fleishman-Hillard Kuala Lumpur
9-2008 - 5-2009
Content Creator at Wetpaint

Education

2014 - 2015
MSc in City Design & Social Science from The London School of Economics and Political Science (LSE)
2004 - 2008
BA from University of Washington

More Information

Social Presence :

Prographics :

Exp : 12 Location : Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Job Level : Mid-senior Designation : Director, Strategy & Analytics at Think City
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Melissa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Melissa take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Melissa

Personality Compatibility


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