Ievgenii Ivanytsia

Questioner
DISC Type : c

Country Director at JYSK Ukraine

Ukraine

Overview

Ievgenii has been the Country Director for JYSK Ukraine for over 18 years, spearheading the brands expansion to more than 100 stores. A graduate of Kyiv National Economics University, he focuses on implementing Scandinavian business values and driving growth despite significant national challenges.

He is deeply invested in his teams morale, frequently visiting stores across Ukraine to foster a positive and energetic work environment. He actively promotes and participates in the companys charitable initiatives, such as organizing support for childrens homes and hospitals.

Unique fact: Under his leadership, JYSK has continued to invest and open new stores in Ukraine even during the full-scale war.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Retail Expansion
He is focused on growing JYSK's footprint in Ukraine, aiming to increase the number of stores and implement new, modern retail formats.
Team Motivation
He is passionate about creating a positive company culture, often traveling to stores to connect with employees and praise their enthusiasm and engagement.
Ukrainian Resilience
He is a vocal advocate for continuing investment and business operations in Ukraine to create jobs and support the economy, despite wartime challenges.

Media Appearances

Ievgenii has no verified media appearances

Work History

12-2022
Country Director at JYSK Ukraine
4-2006 - 12-2022
Country Manager at JYSK
Retail Manager at Veneto
Marketing Manager at Veneto

Education

1996 - 2001
Master's degree from Kyiv National Economics University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Ukraine Job Level : Mid-senior Designation : Country Director at JYSK Ukraine
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Insights For Selling To Ievgenii

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ievgenii is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ievgenii

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ievgenii move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ievgenii take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ievgenii

Personality Compatibility


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