Melissa Christensen

Evaluator
DISC Type : dsc

VP, Paid Media, Digital Banking at Forbright Bank

Charlotte Metro, United States

Overview

Melissa has no verified overview

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

9-2025
VP, Paid Media, Digital Banking at Forbright Bank
2-2024 - 2-2026
Mentor at The Mom Project
12-2023 - 9-2025
AVP, Paid Media, Digital Banking at Forbright Bank
4-2023 - 12-2023
Full-time parenting at Career Break
4-2022 - 4-2023
Lead Marketing Consultant at Wells Fargo

Education

2010 - 2014
Bachelor of Science in Business-Business & Enterprise Management with a concentration in marketing from Wake Forest University
2012 - 2012
French Studies from Université Bourgogne Europe

More Information

Social Presence :

Prographics :

Exp : 11 Location : Charlotte Metro, United States Job Level : Senior Designation : VP, Paid Media, Digital Banking at Forbright Bank
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Melissa

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Melissa take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Melissa

Personality Compatibility


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