Melissa Fricke

Trailblazer
DISC Type : ID

Director, Partner Innovation & Engagement at Sony Interactive Entertainment

San Francisco, California, United States

Overview

Melissa has no verified overview

Personality Overview

Values Relationships

Achievement-Oriented

Informal

They do not mind taking risks and can make hard decisions, if necessary.  They are more likely to be open to unproven but exciting technologies. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

6-2024
Director, Partner Innovation & Engagement at Sony Interactive Entertainment
6-2023 - 6-2024
Director, Partner Marketing & Analytics Services at Sony Interactive Entertainment
8-2022 - 6-2023
Global Partner Marketing & Analytics Services Group Manager at Sony Interactive Entertainment
11-2010 - 8-2015
Global Brand Manager at Activision
6-2009 - 10-2010
Associate Brand Manager at THQ

Education

Undergrad Study Abroad Program from Harlaxton College, Grantham UK
BA from University of Wisconsin-Eau Claire

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director, Partner Innovation & Engagement at Sony Interactive Entertainment
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Address your competition clearly and confidently

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Melissa

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Melissa take some risk or not?

  • They can take risks if necessary.

You And Melissa

Personality Compatibility


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