Melissa Halfyard

Evaluator
DISC Type : cds

Media Planner & Account Coordinator at McOuat Partnership

Toronto, Ontario, Canada

Overview

Melissa has no verified overview

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

10-2019
Media Planner & Account Coordinator at McOuat Partnership
4-2010 - 6-2018
Marketing Strategist & Media Coordinator at Ryan Design Incorporated
3-2004 - 3-2010
Account Executive/Media Planner at Seppi Group
2-1996 - 5-2001
Lead Supervisor at Sitel

Education

1999 - 2000
Master of Business Administration - MBA from Sheridan College
1998 - 1999
Business Management from Toronto School of Business

More Information

Social Presence :

Prographics :

Exp : 26 Location : Toronto, Ontario, Canada Job Level : Junior Designation : Media Planner & Account Coordinator at McOuat Partnership
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Melissa

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Melissa take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Melissa

Personality Compatibility


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