Melissa Johnson ACMA, CGMA

Wildcard
DISC Type : sci

Head of Finance at THIS™

Greater Reading Area, United Kingdom

Overview

Melissa Johnson is a CIMA-qualified finance leader, currently serving as the Head of Finance at THIS™. With a Bachelor of Science from Cardiff University, her career includes senior roles such as Finance Director at InCrowd, a sports marketing agency, and a five-year tenure in finance at the food brand Ellas Kitchen.

She is also an active Angel Investor with Mia Wealth, demonstrating a keen interest in supporting early-stage businesses.

Personality Overview

Requires Proof

Friendly But Slow

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Senior Finance Leadership
Her career progression includes senior roles like Head of Finance and Finance Director at companies such as THIS™, InCrowd, and Ella's Kitchen.
Consumer Brands
Gained significant experience in the consumer goods sector through her long tenure at food company Ella's Kitchen and her current role at THIS™.
Angel Investing
Holds a position as an Angel Investor at Mia Wealth, indicating an interest in venture capital and supporting new business growth.

Media Appearances

Melissa has no verified media appearances

Work History

1-2026
Head of Finance at THIS™
12-2024
Angel Investor at Mia Wealth
12-2023 - 2-2026
Finance Director at InCrowd
6-2023 - 12-2023
Runs Makes Sums Work (Head of Finance) at Ella's Kitchen
3-2023 - 5-2023
Babysitting Head of Sums (Acting Finance Director) at Ella's Kitchen

Education

2015 - 2018
Education details unavailable from The Chartered Institute of Management Accountants
2011 - 2014
Bachelor of Science (BSc) from Cardiff University / Prifysgol Caerdydd

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Reading Area, United Kingdom Job Level : Mid-senior Designation : Head of Finance at THIS™
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Melissa

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Melissa take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Melissa

Personality Compatibility


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