Melissa Miller

Wildcard
DISC Type : cis

Managing Partner at The New Primal

Charleston, South Carolina, United States

Overview

Melissa Miller is the Chief of Staff and Partner at The New Primal, where she has been instrumental in the companys growth from the ground up. With a background in community outreach and a degree from Georgia Southern University, she has helped expand the brands presence into thousands of retail locations nationwide.

Inspired by her entrepreneurial mother, Melissa is passionate about making healthy eating easy and accessible. She is an early bird who enjoys road trips and is driven by a mission to positively impact the food system. Her leadership style focuses on rallying people together for a common purpose.

After a decade of attending the Expo West trade show, she prioritized taking her team to Disneyland to bond, highlighting her strong focus on team culture.

Personality Overview

Curious But Skeptical

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Healthy Lifestyles
States her personal mission is to make healthy eating easy, convenient, and delightful, which aligns with The New Primal's product philosophy.
Brand Growth
As a partner and board member, she has been integral to the company's expansion into nearly 10, 000 retail locations across the country.
Team Culture
Demonstrates a commitment to team bonding and morale, exemplified by taking her colleagues to Disneyland after a major industry conference.

Media Appearances

Melissa has no verified media appearances

Work History

3-2013
Managing Partner at The New Primal
1-2013 - 3-2013
Brand Strategist at The New Primal
6-2010 - 12-2012
Community Manager at lululemon athletica

Education

2003 - 2005
Bachelor's degree from Georgia Southern University
2001 - 2003
Education details unavailable from College of Coastal Georgia

More Information

Social Presence :

Prographics :

Exp : 15 Location : Charleston, South Carolina, United States Job Level : N/A Designation : Managing Partner at The New Primal
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Melissa

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Melissa take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Melissa

Personality Compatibility


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