Melissa Reggio

Reviewer
DISC Type : Ci

Sr. Director, Consumer Marketing at Spindrift Beverage Co, Inc.

Greater Boston, United States

Overview

Melissa has no verified overview

Personality Overview

Late Adopter

Informal Yet Blunt

Persuasive & Assertive

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

7-2022
Sr. Director, Consumer Marketing at Spindrift Beverage Co, Inc.
5-2017 - 6-2022
Management Consultant, Brand Communications & Digital Marketing at Spindrift Beverage Co, Inc.
8-2014 - 2-2017
Digital Marketing Director at NUDESTIX
12-2013 - 7-2014
Marketing Consultant at MSHUM Consulting
2-2013 - 2-2014
Account Specialist, Papyrus-Recycled Greetings at Carlton Cards

Education

2003 - 2007
Honours BA from York University
9-2021 - 12-2021
Mini MBA from MiniMBA

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Boston, United States Job Level : Senior Designation : Sr. Director, Consumer Marketing at Spindrift Beverage Co, Inc.
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Melissa

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Melissa take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Melissa

Personality Compatibility


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