Melissa Van Eerden
Login to view DISC.Melissa van Eerden is the co-owner of neuromarketing agencies Neurofactor and Neurocopy. She specializes in applying consumer psychology and neuroscience to optimize marketing, branding, and copywriting. Described by colleagues as passionate and highly driven, she is also a contributor to the marketing platform Frankwatching.
Melissa has a unique interest in sexology and the psychology of desire, exploring how taboos influence consumer behavior. She is also fascinated by brand storytelling and immersive experiences, listing Walt Disney Imagineering as a key interest.
She uniquely applies psychological lessons from taboo topics, such as pornography, to mainstream marketing strategies.
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