Melissa Van Eerden

Activist
DISC Type : Cd

Co-Owner at Neurofactor

Eindhoven, North Brabant, Netherlands

Overview

Melissa van Eerden is the co-owner of neuromarketing agencies Neurofactor and Neurocopy. She specializes in applying consumer psychology and neuroscience to optimize marketing, branding, and copywriting. Described by colleagues as passionate and highly driven, she is also a contributor to the marketing platform Frankwatching.

Melissa has a unique interest in sexology and the psychology of desire, exploring how taboos influence consumer behavior. She is also fascinated by brand storytelling and immersive experiences, listing Walt Disney Imagineering as a key interest.

She uniquely applies psychological lessons from taboo topics, such as pornography, to mainstream marketing strategies.

Personality Overview

Logical And Quick

Meticulous

Value Conscious

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Neuromarketing Application
As co-owner of Neurofactor, she uses scientific methods like EEG and eye-tracking to uncover subconscious consumer motivations and optimize marketing strategies for clients.
Consumer Psychology
Her work and writing delve into the subconscious drivers of consumer behavior, decision-making, and how to influence purchasing habits through psychological insights.
Psychology of Desire
Her professional profile and articles highlight a unique focus on sexology and desire, analyzing how deeply ingrained taboos can be leveraged in marketing communications.

Media Appearances

Melissa has no verified media appearances

Work History

10-2024
Co-Owner at Neurofactor
8-2022 - 10-2024
Neuromarketeer at Neurofactor
11-2023
Co-Owner | Copywriter at Neurocopy
5-2024
Auteur at Frankwatching
1-2025 - 1-2026
Team Content & Community at Young Creators

Education

Melissa has no verified education history

More Information

Social Presence :

Prographics :

Exp : 3 Location : Eindhoven, North Brabant, Netherlands Job Level : N/A Designation : Co-Owner at Neurofactor
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Melissa

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • Their decision making speed is somewhere in the middle.
  • Can Melissa take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Melissa

Personality Compatibility


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