Melissa Young

Questioner
DISC Type : c

Executive Director at New Brunswick Skilled Trades Consortium

Summerville, New Brunswick, Canada

Overview

Melissa Young is a seasoned leader in workforce development, currently serving as the President and CEO of M.Y. Workforce Solutions. Her career is marked by executive roles at organizations like Skilled Trades Ontario and the New Brunswick Skilled Trades Consortium, where she has focused on modernizing and promoting skilled trades. She holds a Bachelor of Education from the University of New Brunswick.

Melissa is a passionate advocate for the skilled trades, with a particular focus on encouraging women to enter non-traditional careers. She actively invests in her own professional development, particularly in public speaking, and encourages others to pursue growth opportunities that build both skills and life-long connections.

Unique fact: Melissa began her career on the ground as a Red Seal certified Construction Electrician before transitioning into executive leadership.

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Skilled Trades Advocacy
Her entire career has been dedicated to leading and modernizing organizations that support and regulate the skilled trades in Canada.
Workforce Development
As President & CEO of a workforce solutions company, she is committed to supplying the current workforce with future leaders.
Women in Trades
Publicly advocates for and supports the advancement of women in the skilled trades and other non-traditional roles.

Media Appearances

Melissa Young, directrice générale du New Brunswick Skilled Trades Consortium – interview on construction labour supply. Featured in Facebook

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Former Skilled Trades Ontario CEO Melissa Young announces nomination candidacy in New Brunswick. Featured in Electrical Business (EB Magazine)

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Work History

6-2025
Executive Director at New Brunswick Skilled Trades Consortium
1-2022 - 11-2024
Chief Executive Officer and Registrar at Skilled Trades Ontario
6-2018
President and Chief Executive Officer at M.Y. Workforce Solutions & Consulting Inc.
6-2018 - 1-2022
Executive Director at NETCO - National Electrical Trade Council
1-2017 - 1-2022
Assistant Director, Apprenticeship and Occupational Certification at Government of New Brunswick / Gouvernement du Nouveau-Brunswick

Education

Bachelor of Education from University of New Brunswick
Construction Safety Coordinator from New Brunswick Construction Safety Association

More Information

Social Presence :

Prographics :

Exp : 32 Location : Summerville, New Brunswick, Canada Job Level : Senior Designation : Executive Director at New Brunswick Skilled Trades Consortium
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Melissa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Melissa take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Melissa

Personality Compatibility


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