Melvin Sadankar

Questioner
DISC Type : c

Co-Founder at Us Moment

Mumbai, Maharashtra, India

Overview

Melvin Sadankar is the Co-Founder of Us Moment, a social media and content studio focused on brand storytelling. A graduate of the University of Mumbais Mass Communication program, he has a rich background in brand management and content strategy, including previous roles at One Hand Clap and Mainstreet.

Beyond his professional focus, Melvin is deeply embedded in internet culture as the co-founder and admin of AndheriWestShitposting, a popular meme page with over 136, 000 followers. He leverages this platform to create original content and foster community engagement, discussing everything from local culture to social awareness.

His reels were once used as references in pitch decks by an Ogilvy employee, highlighting his impact on digital content trends.

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Brand Storytelling
His career is centered on creating impactful brand narratives. He believes great marketing, like Apple's and Nike's, is built on storytelling, not just product specs.
Episodic Social Content
He is a strong advocate for creating narrative-based social series to build brand loyalty and increase audience engagement.
Internet and Meme Culture
As the co-founder of a popular meme page, he has a deep, hands-on understanding of how humor and relatable content drive online communities and culture.

Media Appearances

Melvin has no verified media appearances

Work History

9-2024
Co-Founder at Us Moment
10-2023 - 6-2024
Account Manager at One Hand Clap
6-2023 - 9-2023
Brand Manager at Mainstreet
6-2022 - 5-2023
Associate Channel Manager: Netflix India YouTube at The Rabbit Hole
6-2021 - 7-2022
Channel Executive: Netflix India YouTube at The Rabbit Hole

Education

2017 - 2020
Bachelor of Mass Media- BMM from University of Mumbai
2015 - 2017
HSC from Vidyanidhi College of Science

More Information

Social Presence :

Prographics :

Exp : 4 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Co-Founder at Us Moment
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Insights For Selling To Melvin

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melvin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Melvin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Melvin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Melvin take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Melvin

Personality Compatibility


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