Mercedes De Heredia

Observer
DISC Type : ci

Head of Business Growth and Operations at Senzai AI

Mexico City, Mexico

Overview

Mercedes de Heredia is the Head of Business Growth and Operations at Senzai AI, leveraging an extensive background in financial services. She was instrumental in launching Openbank in Mexico and an entrepreneur-focused bank branch for Banregio. A graduate of Tecnológico de Monterrey, she is a certified Investment Strategy Advisor.

Mercedes showcases a sharp, satirical wit through her writing, sharing humorous and insightful observations about modern corporate culture, or "Vida Godin. " This creative outlet points to an observant and expressive personality, with an interest in social commentary and the nuances of professional life.

She writes and shares satirical short stories online, offering a humorous critique of the modern corporate world.

Personality Overview

Assertive

Curious

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Fintech Innovation
Her experience includes launching Openbank, Spain's first 100% digital bank, in Mexico, and developing a bank branch for entrepreneurs modeled after Silicon Valley Bank.
Business Growth
Her entire career, from banking strategy to her current role at Senzai AI, is focused on business development, strategy, and driving growth for new ventures.
Corporate Humor
She actively posts satirical commentary on social media about "Vida Godin" (office life), finding humor in the daily absurdities of the corporate world.

Media Appearances

Mercedes has no verified media appearances

Work History

10-2024 - 10-2025
Head of Business Growth and Operations at Senzai AI
8-2019 - 6-2020
Head of Customer Engagement at Openbank
5-2018 - 8-2019
Deputy Director Nexo at Banregio
7-2015 - 10-2016
Deputy Director Strategy and Management at Grupo Financiero Interacciones
8-2014 - 7-2015
Strategy Manager - Commercial Area at Banco Interacciones

Education

2006 - 2011
BA from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 6 Location : Mexico City, Mexico Job Level : N/A Designation : Head of Business Growth and Operations at Senzai AI
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Insights For Selling To Mercedes

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mercedes is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Mercedes

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Mercedes move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Mercedes take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Mercedes

Personality Compatibility


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