Mercedes De la Maza

Critic
DISC Type : C

Chief Executive Officer - Mexico at Generation México

Mexico City, Mexico

Overview

Mercedes de la Maza is the CEO of Generation México, leveraging over 20 years of experience in corporate social responsibility, public-private partnerships, and philanthropy. A graduate of Instituto Tecnológico Autónomo de México, she is dedicated to creating social impact and has a strong background in communications and strategic alliances across Latin America.

Mercedes is driven by a profound purpose to change realities through her work, feeling a deep connection to Generations mission of fostering youth employability. Her interest in behavioral dynamics is evident from her social posts, where she shares insights on topics like psychology and communication to a broader audience.

In May 2025, she was recognized as one of the 50 "Mujeres PRO" for her significant impact on youth employment in Mexico.

Personality Overview

Critic

Information Seeker

Negotiator

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Youth Employability
As CEO of Generation México, she has helped over 4, 700 young people enter the workforce, focusing on creating real access to opportunities.
Corporate Social Responsibility
Her entire career, with roles at ManpowerGroup and Liverpool, has been centered on CSR, philanthropy, and creating social impact projects.
Strategic Partnerships
Actively forms alliances with entities like Citi Foundation and AMITI to broaden the reach and impact of her organization's technology and training programs.

Media Appearances

Video La entrevista 29 – Mercedes de la Maza, CEO de Generation México. Featured in Spotify

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Mercedes de la Maza – Profile (Chief Executive Officer – Mexico, Generation México). Featured in Generation México (official website)

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Mercedes de la Maza, CEO de Generation México – Instagram Reel. Featured in Instagram

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Work History

6-2021
Chief Executive Officer - Mexico at Generation México
4-2019 - 4-2021
Country Managing Director - Mexico at Cloud9World
8-2017 - 2-2019
Corporate Social Responsibility, Culture and Internal Communications Director at El Puerto de Liverpool
1-2006 - 8-2017
Corporate Social Responsibility and ManpowerGroup Foundation Executive Director at ManpowerGroup
8-2003 - 12-2005
Institutional Development Director at Casa de la Amistad para Niños con Cáncer, I.A.P.

Education

1-2020 - 10-2021
Programa ThepowerMBA from thePower
1997 - 2001
Bachelor's degree from Instituto Tecnológico Autónomo de México

More Information

Social Presence :

Prographics :

Exp : 22 Location : Mexico City, Mexico Job Level : Leadership Designation : Chief Executive Officer - Mexico at Generation México
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Insights For Selling To Mercedes

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mercedes is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Mercedes

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Mercedes move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Mercedes take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Mercedes

Personality Compatibility


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