Mercedes De la Maza in

Mercedes De la Maza

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Chief Executive Officer - Mexico at Generation México
📍 Mexico City, Mexico

Mercedes de la Maza is the CEO of Generation México, leveraging over 20 years of experience in corporate social responsibility, public-private partnerships, and philanthropy. A graduate of Instituto Tecnológico Autónomo de México, she is dedicated to creating social impact and has a strong background in communications and strategic alliances across Latin America.

Mercedes is driven by a profound purpose to change realities through her work, feeling a deep connection to Generations mission of fostering youth employability. Her interest in behavioral dynamics is evident from her social posts, where she shares insights on topics like psychology and communication to a broader audience.

In May 2025, she was recognized as one of the 50 "Mujeres PRO" for her significant impact on youth employment in Mexico.

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Experience
22 Years
Current Role
Chief Executive Officer - Mexico
Job Level
Leadership
Location
Mexico City, Mexico
Personality Overview

How Mercedes shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Mercedes cares about

Youth Employability
As CEO of Generation México, she has helped over 4, 700 young people enter the workforce, focusing on creating real access to opportunities.
Corporate Social Responsibility
Her entire career, with roles at ManpowerGroup and Liverpool, has been centered on CSR, philanthropy, and creating social impact projects.
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Career

Work history

6-2021
Chief Executive Officer - Mexico
Generation México
4-2019 - 4-2021
Country Managing Director - Mexico
Cloud9World
8-2017 - 2-2019
Corporate Social Responsibility, Culture and Internal Communications Director
El Puerto de Liverpool
1-2006 - 8-2017
Corporate Social Responsibility and ManpowerGroup Foundation Executive Director
ManpowerGroup
8-2003 - 12-2005
Institutional Development Director
Casa de la Amistad para Niños con Cáncer, I.A.P.
In the press

Media appearances

Video La entrevista 29 – Mercedes de la Maza, CEO de Generation México. Featured in Spotify
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Mercedes de la Maza – Profile (Chief Executive Officer – Mexico, Generation México). Featured in Generation México (official website)
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Education
1-2020 - 10-2021
Programa ThepowerMBA
thePower
1997 - 2001
Bachelor's degree
Instituto Tecnológico Autónomo de México
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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