Merijn Van de Laar

Questioner
DISC Type : c

Eigenaar at Zorg voor slaap

Eindhoven, North Brabant, Netherlands

Overview

Merijn van de Laar is a PhD sleep scientist from Maastricht University, an entrepreneur, and a keynote speaker. He specializes in cognitive-behavioral treatments for sleep disorders. He translates complex sleep science into practical solutions through his company, "Zorg voor slaap, " and as Deputy Head of General Practitioner Training at Maastricht University.

His professional passion is deeply personal, as his own past struggles with insomnia drove him to become a therapist and scientist in the field. He enjoys the calm and curiosity of learning environments like libraries for his workshops, valuing places where stories and knowledge can be shared without distraction.

He is the author of the international bestseller "How to Sleep like a Caveman, " which has been translated into 22 languages.

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Behavioral Sleep Medicine
Advocates for non-pharmacological methods to treat sleep issues like insomnia and parasomnia, based on his clinical work and PhD research.
Science Communication
Passionate about debunking myths and correcting media misinformation on sleep, as seen in his social media posts and role with the Hersenstichting.
Destigmatizing Insomnia
As a former insomnia patient, he is driven to change the public conversation around sleep problems and provide empathetic, evidence-based care.

Media Appearances

Merijn has no verified media appearances

Work History

6-2021
Eigenaar at Zorg voor slaap
1-2013
Adjunct-hoofd huisartsopleiding at Universiteit Maastricht
2016 - 2016
Sleep therapist tv show "Bizarre slapers" at Stepping Stone Producties
2008 - 2015
Health Care Psychologist (BIG)/ Sleep Therapist at Kempenhaeghe
2005 - 2007
Health Care Psychologist (in training) at Catharina Ziekenhuis

Education

2009 - 2017
Doctor (dr) from Maastricht University
2006 - 2008
Gz-psycholoog (BIG) from RINO Zuid

More Information

Social Presence :

Prographics :

Exp : 20 Location : Eindhoven, North Brabant, Netherlands Job Level : N/A Designation : Eigenaar at Zorg voor slaap
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Insights For Selling To Merijn

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Merijn is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Merijn

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Merijn move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Merijn take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Merijn

Personality Compatibility


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