Merlyn S. in

Merlyn S.

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Creative Strategist at sumea social
📍 Dubai, United Arab Emirates

Merlyn Scholz is the Founder of Synera Studio and a Creative Strategist at sumea social. She specializes in transforming data and strategy into cohesive brand ecosystems across digital platforms. Merlyn holds a Double Award Masters degree in Interaction Design from Regents University London and Domus Academy.

Growing up with architect parents, she developed a deep appreciation for design and culture. Her childhood travels were immersive experiences, combining visits to museums and cultural sites with lessons in geography and history, which has shaped her creative and strategic perspective.

Merlyns parents are both architects, and they turned family trips into integrated lessons on architecture, history, and geography.

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Experience
5 Years
Current Role
Creative Strategist
Job Level
Junior
Location
Dubai, United Arab Emirates
Personality Overview

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Priorities

Topics Merlyn cares about

Brand Ecosystems
She focuses on building cohesive brand systems that align information, aesthetics, and strategy to drive engagement, growth, and community connection for businesses.
Personal Branding
She views personal branding as "brand design for people" and develops strategies that turn an individual's expertise into a clear and highly visible online presence.
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Career

Work history

10-2025
Creative Strategist
sumea social
4-2025
Founder & Head of Design
Synera Studio
9-2024
UX Designer
Bluenumber
1-2023 - 9-2023
User Interface Designer - Working Student
ZEISS Microscopy
11-2022
Designer & Media Manager
Million Makers
In the press

Media appearances

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Education
11-2023 - 2-2025
Double Award Master in Interaction Design
Regent's University London
11-2023 - 11-2024
Double Award Master‘s Programme
Domus Academy
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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