Merlyn S.

Inspirer
DISC Type : di

Creative Strategist at sumea social

Dubai, United Arab Emirates

Overview

Merlyn Scholz is the Founder of Synera Studio and a Creative Strategist at sumea social. She specializes in transforming data and strategy into cohesive brand ecosystems across digital platforms. Merlyn holds a Double Award Masters degree in Interaction Design from Regents University London and Domus Academy.

Growing up with architect parents, she developed a deep appreciation for design and culture. Her childhood travels were immersive experiences, combining visits to museums and cultural sites with lessons in geography and history, which has shaped her creative and strategic perspective.

Merlyns parents are both architects, and they turned family trips into integrated lessons on architecture, history, and geography.

Personality Overview

Decisive

Charming & Persuasive

Achievment Oriented

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Brand Ecosystems
She focuses on building cohesive brand systems that align information, aesthetics, and strategy to drive engagement, growth, and community connection for businesses.
Personal Branding
She views personal branding as "brand design for people" and develops strategies that turn an individual's expertise into a clear and highly visible online presence.
Data-Driven Design
Her process starts by using a client's existing data, voice, and value to build flexible, long-term design and content systems that amplify their purpose.

Media Appearances

Merlyn has no verified media appearances

Work History

10-2025
Creative Strategist at sumea social
4-2025
Founder & Head of Design at Synera Studio
9-2024
UX Designer at Bluenumber
1-2023 - 9-2023
User Interface Designer - Working Student at ZEISS Microscopy
11-2022
Designer & Media Manager at Million Makers

Education

11-2023 - 2-2025
Double Award Master in Interaction Design from Regent's University London
11-2023 - 11-2024
Double Award Master‘s Programme from Domus Academy

More Information

Social Presence :

Prographics :

Exp : 5 Location : Dubai, United Arab Emirates Job Level : Junior Designation : Creative Strategist at sumea social
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Insights For Selling To Merlyn

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Merlyn is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Merlyn

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Merlyn move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Merlyn take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Merlyn

Personality Compatibility


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